Pulley
Equity Management Software
Pulley is a dedicated equity management platform designed to help you navigate the complexities of ownership from your first hire to your exit. Instea
Carta is a comprehensive equity management platform that helps you manage cap tables, valuations, and equity plans while ensuring compliance for your company, investors, and employees.
Carta simplifies how you manage equity, from your first hire to your eventual exit. Instead of messy spreadsheets, you get a centralized platform to track your cap table, issue electronic securities, and stay compliant with tax regulations like 409A valuations. You can automate the entire equity lifecycle, ensuring that your legal, finance, and HR teams stay perfectly aligned as your company grows.
The platform serves everyone from early-stage startups to late-stage private and public companies. You can provide your employees with a clear view of their ownership and vesting schedules through a dedicated portal, while giving your investors real-time access to their holdings. It eliminates the manual overhead of equity administration so you can focus on building your business.
Managing ownership shouldn't be a manual headache. Carta provides you with automated tools to handle everything from cap table updates to complex tax filings, keeping your equity data accurate and audit-ready.
Track your company's ownership in real-time with a digital cap table that updates automatically whenever you issue new shares.
Get audit-ready valuations from experts quickly so you can stay compliant with IRS regulations when granting employee stock options.
Issue and sign stock options, warrants, and RSUs electronically to eliminate paper trails and speed up the board approval process.
Give your team a dedicated dashboard where they can track their vesting progress and understand the potential value of their holdings.
Run what-if analyses to see how future funding rounds or exit events will impact your ownership and dilution levels.
Stay on top of Rule 701 limits and Form 3921 filings with automated alerts and reporting built directly into your workflow.
Carta offers a specialized free tier for early-stage startups to help you get your cap table started correctly. As you scale and need advanced features like 409A valuations or international support, you can move to paid plans. Pricing for growth stages is customized based on your total stakeholder count and specific feature requirements.
Based on feedback from finance and legal professionals, here is how Carta performs when managing complex equity structures:
Ideal for venture-backed startups and private companies (1-500+ employees) that need to automate cap table management and stay compliant with tax laws.
Carta is the gold standard if you are running a venture-backed startup and want to avoid the legal nightmare of a broken cap table. The Launch plan is a no-brainer for new founders, as it sets a professional foundation for your equity at no cost.
While the transition to paid tiers can be expensive, the peace of mind regarding 409A compliance and the ease of issuing shares usually outweighs the subscription cost. Highly recommended for any founder planning to raise institutional capital or hire a significant number of employees.
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