Channeltivity vs TopBuilder Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Channeltivity

0.0 (0 reviews)

Channeltivity is a user-friendly partner relationship management solution that helps you manage deal registration, channel marketing, and partner training to accelerate your indirect sales growth and strengthen relationships.

Starting at $1599/mo
Free Trial NO FREE TRIAL
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TopBuilder

0.0 (0 reviews)

TopBuilder is a construction-specific CRM and lead management software designed to help home builders, specialty contractors, and real estate professionals streamline sales and follow-up processes.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature Channeltivity TopBuilder
Website channeltivity.com topbuildersolutions.com
Pricing Model Subscription Custom
Starting Price $1599/month Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile saas mobile
Integrations Salesforce HubSpot Microsoft Dynamics 365 Okta Azure AD Slack Google Drive Zapier Sage Viewpoint QuickBooks Microsoft Outlook Google Calendar Constant Contact Zillow Lasso CRM BIM 360
Target Users mid-market enterprise small-business mid-market enterprise
Target Industries construction real-estate
Customer Count 0 0
Founded Year 2007 2008
Headquarters Charlotte, USA Houston, USA

Overview

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Channeltivity

Channeltivity is a partner relationship management (PRM) platform designed to help you manage and scale your indirect sales channels. Instead of struggling with messy spreadsheets and missed emails, you get a centralized portal where you can track deal registrations, distribute marketing assets, and manage partner training. It simplifies the entire lifecycle of partner engagement, from initial onboarding to closing co-sell opportunities.

You can easily integrate the platform with your existing CRM to ensure data flows smoothly between your direct and indirect sales teams. Whether you are launching your first formal partner program or managing a global network of distributors, the software provides the structure you need to stay organized. It helps you eliminate channel conflict and gives your partners the self-service tools they need to be successful.

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TopBuilder

TopBuilder is a specialized CRM built specifically for the construction and real estate industries. You can manage your entire sales funnel from initial lead capture to the final contract within a single interface. It solves the common problem of fragmented data by connecting your sales team, marketing efforts, and project management tools. You can automate follow-ups with prospective buyers and subcontractors to ensure no lead falls through the cracks.

The platform integrates directly with industry-standard accounting and ERP systems like Sage and Viewpoint, allowing you to sync project data effortlessly. Whether you are a custom home builder or a large commercial contractor, you can use the built-in email marketing and bid management tools to win more work. It focuses on reducing manual data entry so you can spend more time closing deals and managing active job sites.

Overview

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Channeltivity Features

  • Deal Registration Prevent channel conflict by allowing partners to register leads and track their approval status in real-time.
  • Partner Portal Give your partners a branded self-service home where they can access resources, training, and support materials.
  • MDF Management Track marketing development funds by managing requests, approvals, and claims within a single automated workflow.
  • Joint Business Planning Collaborate with your partners on strategic goals and track progress against shared key performance indicators.
  • Content Distribution Share the latest sales sheets, logos, and co-branded marketing materials with your entire partner network instantly.
  • Partner Training Onboard and certify your partners with built-in modules to ensure they have the knowledge to sell.
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TopBuilder Features

  • Lead Management. Capture and organize leads from your website and listing services automatically so you never miss a sales opportunity.
  • Bid Tracking. Monitor every bid and proposal in real-time to stay on top of deadlines and improve your win rate.
  • Email Marketing. Send branded newsletters and automated follow-up campaigns to keep your prospects engaged throughout the long construction sales cycle.
  • ERP Integrations. Connect your CRM with Sage, Viewpoint, or QuickBooks to sync customer data and project costs without manual entry.
  • Document Management. Store and share contracts, floor plans, and site photos directly within the lead record for easy team access.
  • Workflow Automation. Set up automatic alerts and tasks for your sales team based on lead behavior or project milestones.

Pricing Comparison

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Channeltivity Pricing

Standard Edition
$1599
  • Unlimited partners and users
  • Deal Registration module
  • Library and Resource Center
  • Partner Onboarding & Profiles
  • Email and News tools
  • Standard Support
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TopBuilder Pricing

Pros & Cons

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Channeltivity

Pros

  • Intuitive interface makes partner adoption very high
  • Flat-fee pricing prevents unexpected costs as you scale
  • Excellent native integration with Salesforce and HubSpot
  • Quick implementation compared to other enterprise PRMs

Cons

  • High starting price point for very small startups
  • Limited customization for highly complex enterprise workflows
  • No built-in native payment processing for MDF
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TopBuilder

Pros

  • Deep integration with construction accounting software like Sage
  • Industry-specific templates for home builders and contractors
  • Excellent customer support that understands construction workflows
  • Centralizes lead communication in one easy-to-access location

Cons

  • Initial setup and integration can take significant time
  • User interface feels dated compared to modern generic CRMs
  • Mobile app functionality is limited compared to desktop version
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