Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
pr.co
pr.co is a comprehensive public relations platform that helps you manage your newsroom, distribute press releases, and build relationships with journalists through a centralized media database.
Quick Comparison
| Feature | Cision | pr.co |
|---|---|---|
| Website | cision.com | pr.co |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $505/month |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 2010 |
| Headquarters | Chicago, USA | Amsterdam, Netherlands |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
pr.co
pr.co provides you with a structured environment to handle every aspect of your public relations strategy. You can build beautiful, branded newsrooms that house your press releases, media kits, and contact information, ensuring journalists always find what they need. The platform simplifies the entire publishing workflow, from drafting stories with your team to distributing them to targeted media lists.
You can also manage your media relations more effectively using the built-in CRM, which tracks your interactions with journalists and influencers. By centralizing your assets and communications, you eliminate the chaos of scattered spreadsheets and email threads. It is designed primarily for mid-to-large sized companies and agencies that need a professional, reliable way to maintain their brand voice and scale their global communications.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
pr.co Features
- Branded Newsrooms. Create a stunning, SEO-optimized home for your news that matches your brand identity perfectly without needing any developers.
- Collaborative Editor. Draft your press releases together with your team in real-time and manage approval workflows before going live.
- Media CRM. Organize your contacts into smart segments and track every interaction to build stronger, long-term relationships with key journalists.
- Global Distribution. Send personalized pitches and press releases to your curated media lists while ensuring high deliverability and professional formatting.
- Media Kits. Host high-resolution images, videos, and brand assets in one place so reporters can download everything they need instantly.
- Coverage Tracking. Monitor where your stories are being picked up and generate reports to show the impact of your PR efforts.
Pricing Comparison
Cision Pricing
pr.co Pricing
- 1 Branded Newsroom
- Unlimited Press Releases
- Media CRM access
- Email distribution tools
- Live support
- Basic analytics
- Everything in Starter, plus:
- Multiple newsrooms
- Advanced collaboration tools
- Custom domain mapping
- Priority support
- Advanced privacy settings
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
pr.co
Pros
- Beautifully designed newsrooms that impress journalists
- Intuitive interface makes publishing very fast
- Excellent customer support and onboarding experience
- Strong focus on GDPR compliance and data privacy
- Centralizes all media assets in one place
Cons
- Higher price point than basic distribution services
- Learning curve for complex CRM segmentation
- No built-in automated media monitoring tool
- Limited customization on the lowest pricing tier