Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
MediaHQ
MediaHQ is a comprehensive media intelligence platform providing a massive database of journalists and media outlets to help you distribute press releases and track your media coverage effectively.
Quick Comparison
| Feature | Cision | MediaHQ |
|---|---|---|
| Website | cision.com | mediahq.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 2009 |
| Headquarters | Chicago, USA | Dublin, Ireland |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
MediaHQ
MediaHQ is a specialized media intelligence tool designed to streamline your public relations and media outreach efforts. You can access a vast, live-updated database of over 50,000 journalists and media contacts across the UK and Ireland, ensuring your stories reach the right desks every time. The platform eliminates the manual work of maintaining spreadsheets by providing curated media lists that update automatically as journalists move roles.
You can build custom media lists, distribute professional press releases directly through the system, and analyze the performance of your campaigns with detailed engagement reports. It is built for PR agencies, in-house communications teams, and public sector organizations that need to manage high-volume media relations. By centralizing your contact management and distribution, you save hours of research time and can focus on crafting compelling stories that get published.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
MediaHQ Features
- Live Media Database. Access over 50,000 up-to-date journalist profiles and media outlets to ensure your pitches always reach active contacts.
- Smart Search Filters. Find the perfect contacts by filtering journalists by beat, location, media type, or specific keywords in their recent work.
- Press Release Distribution. Send personalized press releases to your custom lists directly from the platform with high deliverability rates and professional formatting.
- Automatic List Updates. Save hours of manual work with media lists that update automatically whenever a journalist changes their role or contact details.
- Engagement Analytics. Track exactly who opens your emails and clicks your links so you can prioritize your follow-ups with interested journalists.
- Media Monitoring. Stay informed about your brand mentions and industry trends with integrated tools that track coverage across print and digital media.
Pricing Comparison
Cision Pricing
MediaHQ Pricing
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
MediaHQ
Pros
- Highly accurate data for UK and Irish media markets
- Intuitive interface makes building media lists very fast
- Excellent customer support and onboarding for new teams
- Detailed reporting helps prove ROI to your clients
Cons
- Database focus is primarily limited to UK and Ireland
- Lack of transparent public pricing requires sales calls
- Learning curve for advanced search and filtering tools