ClickMagick
ClickMagick is a click tracking and attribution platform that helps you track, optimize, and scale your online marketing by providing accurate data across your entire sales funnel.
HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Quick Comparison
| Feature | ClickMagick | HockeyStack |
|---|---|---|
| Website | clickmagick.com | hockeystack.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $69/month | $1399/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2020 |
| Headquarters | Austin, USA | San Francisco, USA |
Overview
ClickMagick
ClickMagick is a web-based tool designed to help you track and optimize all your marketing efforts in one place. Instead of relying on platform-specific data that often conflicts, you get a single source of truth for every click, conversion, and sale. You can track entire sales funnels, monitor link uptime, and automatically filter out bot traffic to ensure your data remains clean and actionable.
The platform is built for performance marketers, media buyers, and affiliate advertisers who need to know exactly where their profit is coming from. It solves the problem of 'dark' tracking by using industry-standard attribution modeling, allowing you to see the true ROI of your ads on Facebook, Google, and TikTok. You can also set up automated alerts to notify you if a link goes down or a campaign underperforms.
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Overview
ClickMagick Features
- TrueScene Attribution See the entire customer journey across multiple devices and platforms to understand which ads actually triggered the final sale.
- Audience Optimization Send accurate conversion data back to ad platforms like Facebook and Google to improve their AI-based targeting and lowering your costs.
- MagickPCP Protection Save your budget by automatically detecting and blocking bot traffic and fraudulent clicks from draining your ad spend.
- Automatic Link Monitoring Get instant alerts if any of your links or landing pages go down so you never waste money on dead traffic.
- Dynamic Link Sub-IDs Track an unlimited number of variables for every click without creating thousands of separate links for your different campaigns.
- Real-Time Stats Monitor your campaign performance as it happens with live data updates that show you clicks, conversions, and profit margins.
HockeyStack Features
- Multi-Touch Attribution. Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys. View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder. Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting. Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics. Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking. Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Pricing Comparison
ClickMagick Pricing
- Up to 10,000 clicks per month
- All core features included
- 1 team member
- 6-month data retention
- Standard support
- 1 custom tracking domain
- Everything in Starter, plus:
- Up to 100,000 clicks per month
- 3 team members
- 1-year data retention
- Fanatic support
- 5 custom tracking domains
- Advanced attribution modeling
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Pros & Cons
ClickMagick
Pros
- Extremely accurate tracking that bypasses common browser blocks
- Comprehensive bot filtering saves significant ad spend
- Centralizes data from multiple ad networks into one dashboard
- Responsive support team helps with complex technical setups
Cons
- Interface feels dated compared to modern SaaS tools
- Initial technical setup has a steep learning curve
- Pricing is higher than basic link shortener alternatives
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports