Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
ClickMagick
ClickMagick is a click tracking and attribution platform that helps you track, optimize, and scale your online marketing by providing accurate data across your entire sales funnel.
Quick Comparison
| Feature | Cision | ClickMagick |
|---|---|---|
| Website | cision.com | clickmagick.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $69/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 2014 |
| Headquarters | Chicago, USA | Austin, USA |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
ClickMagick
ClickMagick is a web-based tool designed to help you track and optimize all your marketing efforts in one place. Instead of relying on platform-specific data that often conflicts, you get a single source of truth for every click, conversion, and sale. You can track entire sales funnels, monitor link uptime, and automatically filter out bot traffic to ensure your data remains clean and actionable.
The platform is built for performance marketers, media buyers, and affiliate advertisers who need to know exactly where their profit is coming from. It solves the problem of 'dark' tracking by using industry-standard attribution modeling, allowing you to see the true ROI of your ads on Facebook, Google, and TikTok. You can also set up automated alerts to notify you if a link goes down or a campaign underperforms.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
ClickMagick Features
- TrueScene Attribution. See the entire customer journey across multiple devices and platforms to understand which ads actually triggered the final sale.
- Audience Optimization. Send accurate conversion data back to ad platforms like Facebook and Google to improve their AI-based targeting and lowering your costs.
- MagickPCP Protection. Save your budget by automatically detecting and blocking bot traffic and fraudulent clicks from draining your ad spend.
- Automatic Link Monitoring. Get instant alerts if any of your links or landing pages go down so you never waste money on dead traffic.
- Dynamic Link Sub-IDs. Track an unlimited number of variables for every click without creating thousands of separate links for your different campaigns.
- Real-Time Stats. Monitor your campaign performance as it happens with live data updates that show you clicks, conversions, and profit margins.
Pricing Comparison
Cision Pricing
ClickMagick Pricing
- Up to 10,000 clicks per month
- All core features included
- 1 team member
- 6-month data retention
- Standard support
- 1 custom tracking domain
- Everything in Starter, plus:
- Up to 100,000 clicks per month
- 3 team members
- 1-year data retention
- Fanatic support
- 5 custom tracking domains
- Advanced attribution modeling
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
ClickMagick
Pros
- Extremely accurate tracking that bypasses common browser blocks
- Comprehensive bot filtering saves significant ad spend
- Centralizes data from multiple ad networks into one dashboard
- Responsive support team helps with complex technical setups
Cons
- Interface feels dated compared to modern SaaS tools
- Initial technical setup has a steep learning curve
- Pricing is higher than basic link shortener alternatives