Constant Contact
Constant Contact is an all-in-one digital marketing platform that helps you reach more customers through professional email campaigns, automated SMS messaging, and integrated social media management tools.
Copper
Copper is a productivity-first CRM software designed specifically for Google Workspace users to manage contacts, track sales opportunities, and automate administrative tasks directly within your Gmail and Calendar.
Quick Comparison
| Feature | Constant Contact | Copper |
|---|---|---|
| Website | constantcontact.com | copper.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $12/month | $23/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1995 | 2011 |
| Headquarters | Waltham, USA | San Francisco, USA |
Overview
Constant Contact
Constant Contact is a comprehensive digital marketing platform designed to help you build your brand and drive sales. You can create professional-looking emails in minutes using a drag-and-drop editor, manage your contact lists with ease, and track your results with real-time analytics. Beyond just email, the platform allows you to sync your social media accounts to schedule posts and run targeted ads from a single dashboard.
You can also automate your customer journey by setting up welcome sequences and abandoned cart reminders that trigger based on user behavior. Whether you are a small business owner or a growing non-profit, the platform provides the tools you need to engage your audience across multiple channels. It simplifies complex marketing tasks so you can focus on running your business while maintaining a consistent professional presence online.
Copper
Copper is a CRM built specifically for teams that live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales pipeline, track email conversations, and update contact details directly inside your Gmail inbox. It automatically syncs your data from Google Calendar and Docs, so you spend less time on manual entry and more time building relationships with your clients.
You can visualize your sales process through drag-and-drop pipelines and set up automated reminders to ensure no lead falls through the cracks. It is ideal for small to mid-sized agencies, consulting firms, and technology companies that need a streamlined way to manage complex relationships without the steep learning curve of traditional enterprise CRM platforms.
Overview
Constant Contact Features
- Drag-and-Drop Editor Create beautiful, mobile-responsive emails quickly by dragging elements into place without needing any coding or design skills.
- Marketing Automation Send the right message at the right time by setting up automated email sequences based on how your customers interact.
- SMS Marketing Reach your customers directly on their mobile phones with personalized text messages to drive immediate action and higher engagement.
- Social Media Posting Schedule and publish posts to Facebook, Instagram, and LinkedIn simultaneously to keep your brand active across all social platforms.
- List Management Organize your contacts into specific segments so you can send targeted content that resonates with different groups of customers.
- Real-Time Analytics Track your opens, clicks, and social shares instantly to see exactly what is working and where you can improve.
- Event Management Promote your events, manage registrations, and track ticket sales directly within your marketing dashboard to streamline your planning.
- Landing Page Builder Build custom landing pages to capture new leads and grow your email list with high-converting sign-up forms.
Copper Features
- Native Google Integration. Manage your contacts and update deals directly within Gmail and Google Calendar without ever switching between different browser tabs.
- Automated Data Entry. Scrape contact details from email signatures and sync calendar events automatically to keep your records accurate with zero manual effort.
- Visual Pipeline Management. Track every deal across multiple stages using a clean drag-and-drop interface that gives you instant clarity on your revenue.
- Email Tracking. Get real-time alerts when prospects open your emails or click your links so you can follow up at the perfect moment.
- Workflow Automation. Set up triggers to automatically assign tasks, send follow-up emails, and update lead statuses based on specific team actions.
- Project Management. Transition smoothly from closing a deal to managing the project with built-in tools for task tracking and file sharing.
Pricing Comparison
Constant Contact Pricing
- Up to 500 contacts
- Professional email templates
- Social media posting
- Event management tools
- AI content generator
- 1 user seat
- Everything in Lite, plus:
- Email marketing automation
- Resend to non-openers
- Contact segmentation
- Social media ad integration
- 3 user seats
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Team collaboration tools
- Standard reporting
- Everything in Starter, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields and filters
- Integration with 1,000+ apps
Pros & Cons
Constant Contact
Pros
- Extremely user-friendly interface for beginners
- Excellent deliverability rates for email campaigns
- High-quality customer support via phone and chat
- Comprehensive library of professional email templates
- Strong event management and registration features
Cons
- Pricing increases significantly as your list grows
- Automation workflows are less flexible than competitors
- Limited customization options for sign-up forms
- Mobile app has fewer features than desktop
Copper
Pros
- Seamless integration with Gmail and Google Calendar
- Minimal learning curve for existing Google users
- Clean and intuitive user interface design
- Automated data scraping saves significant time
- Excellent mobile app for managing deals remotely
Cons
- Limited functionality for non-Google Workspace users
- Starter tier has a strict 3-user limit
- Reporting features can feel basic for enterprises
- Price per user is higher than competitors