Brandfolder
Brandfolder is a digital asset management software that helps you store, manage, share, and analyze your brand's digital assets from a single, centralized location to maintain brand consistency.
Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
Quick Comparison
| Feature | Brandfolder | Contently |
|---|---|---|
| Website | brandfolder.com | contently.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2010 |
| Headquarters | Denver, USA | New York, USA |
Overview
Brandfolder
Brandfolder provides a centralized home for all your digital assets, including logos, videos, documents, and images. You can easily organize your brand's collateral with AI-powered tagging and smart search, ensuring your team always finds the right file in seconds. It eliminates the chaos of scattered folders and outdated versions by providing a single source of truth for your entire organization.
You can securely share assets with external partners or agencies through custom collections and public links without granting full system access. The platform also tracks how your assets are performing with detailed analytics, showing you exactly who is using your content and where it is being distributed. It is designed for mid-to-large marketing teams and creative agencies who need to scale their brand presence while maintaining strict control over asset usage.
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
Overview
Brandfolder Features
- AI-Powered Tagging Save hours of manual work as the system automatically tags your images and videos upon upload for instant searchability.
- Smart Search Find exactly what you need using powerful filters and metadata searches that look inside your documents and files.
- Custom Collections Group specific assets into curated sets to share with internal teams or external partners without compromising your main library.
- Brand Intelligence Track asset performance and usage across the web so you can see which content drives the most engagement.
- Video Management Transcode, crop, and edit video files directly within the platform to ensure they meet every channel's specific requirements.
- Dynamic Templating Empower your team to create on-brand localized content using pre-approved templates that protect your core design elements.
Contently Features
- Smart Talent Matching. Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar. Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows. Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics. Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance. Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite. Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
Pricing Comparison
Brandfolder Pricing
Contently Pricing
Pros & Cons
Brandfolder
Pros
- Highly intuitive visual interface for non-technical users
- Fast and accurate AI-driven search capabilities
- Simple sharing tools for external agency collaboration
- Excellent customer support and onboarding experience
Cons
- Custom pricing can be high for small teams
- Initial setup and tagging requires significant time investment
- Advanced reporting features have a slight learning curve
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows