Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
Siteimprove
Siteimprove is an all-in-one digital presence optimization platform that helps you deliver high-quality web content, ensure accessibility compliance, and improve your search engine rankings through automated testing and insights.
Quick Comparison
| Feature | Contently | Siteimprove |
|---|---|---|
| Website | contently.com | siteimprove.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2003 |
| Headquarters | New York, USA | Copenhagen, Denmark |
Overview
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
Siteimprove
Siteimprove helps you take full control of your digital presence by scanning your website to identify and fix critical issues. You can automatically detect broken links, misspellings, and accessibility barriers that prevent users from navigating your site effectively. The platform provides clear, actionable instructions so your team can resolve errors quickly without needing deep technical expertise.
You can also optimize your content for search engines and monitor your website performance from a single dashboard. By centralizing your digital governance, you ensure a consistent brand experience across all your web properties while mitigating legal risks associated with accessibility compliance. It is designed for marketing teams, content editors, and web developers in mid-to-large organizations who need to maintain high standards across complex websites.
Overview
Contently Features
- Smart Talent Matching Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
Siteimprove Features
- Accessibility Testing. Automate your WCAG compliance checks to ensure your website is usable for everyone and protected from legal risks.
- Quality Assurance. Find and fix broken links and typos instantly to maintain a professional brand image and smooth user journey.
- SEO Optimization. Identify high-impact keywords and technical SEO issues to climb search rankings and drive more organic traffic to your site.
- Content Insights. Analyze how your content performs and get specific recommendations to make your messaging more engaging and effective for readers.
- Data Privacy Monitoring. Locate personal data across your site automatically to stay compliant with GDPR and other global privacy regulations.
- Performance Tracking. Monitor your page load speeds and core web vitals to provide a fast, seamless experience for every visitor.
Pricing Comparison
Contently Pricing
Siteimprove Pricing
Pros & Cons
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows
Siteimprove
Pros
- Automated reports save hours of manual website auditing
- Clear explanations help non-technical users fix complex errors
- Comprehensive accessibility mapping simplifies WCAG compliance
- Centralized dashboard manages multiple domains in one place
Cons
- Custom pricing can be high for smaller budgets
- Initial setup requires time to configure specific crawls
- Occasional false positives in automated spelling checks