Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
WordPress.org
WordPress is an open-source content management system that allows you to create, customize, and manage professional websites or blogs using a flexible ecosystem of themes and plugins.
Quick Comparison
| Feature | Contently | WordPress.org |
|---|---|---|
| Website | contently.com | wordpress.org |
| Pricing Model | Custom | Free |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2003 |
| Headquarters | New York, USA | San Francisco, USA |
Overview
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
WordPress.org
WordPress.org is the self-hosted version of the world's most popular site-building software, giving you full control over your digital presence. You can download the software for free and install it on your own web server, which means you own your content and your data entirely. It serves everyone from individual bloggers to global enterprises who need a scalable, highly customizable solution for their web projects.
You solve the problem of rigid site builders by using a modular system of over 60,000 plugins and thousands of themes. This flexibility allows you to transform a simple blog into a fully functional e-commerce store, a membership site, or a complex business portal. While you are responsible for your own hosting and security, the platform provides the ultimate freedom to build exactly what you want without proprietary restrictions.
Overview
Contently Features
- Smart Talent Matching Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
WordPress.org Features
- Block-Based Editing. Build your pages visually using flexible content blocks for text, images, and widgets without writing any custom code.
- Extensive Plugin Library. Add complex features like contact forms, SEO tools, and social media feeds by choosing from over 60,000 free plugins.
- Theme Customization. Change your entire website's look instantly with thousands of mobile-responsive themes that you can tweak to match your brand.
- Full Data Ownership. Maintain complete control over your files and database since you host the software on your own chosen server.
- Built-in Media Management. Upload and organize your images, videos, and documents quickly with a drag-and-drop media library and basic image editing.
- User Role Management. Assign specific permissions to different team members, such as administrators, editors, or contributors, to keep your site secure.
Pricing Comparison
Contently Pricing
WordPress.org Pricing
- Full software access
- Unlimited plugins
- Unlimited themes
- Complete code editing
- Self-hosted control
- Community support
- Requires third-party hosting
- Requires domain registration
- Optional premium themes
- Optional premium plugins
- Maintenance is your responsibility
Pros & Cons
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows
WordPress.org
Pros
- Complete creative freedom with no platform-imposed design limits
- Massive community support makes finding tutorials and help easy
- Excellent for SEO with many dedicated optimization plugins available
- No monthly subscription fees for the core software itself
Cons
- Requires manual updates for security and performance
- Steeper learning curve compared to simple drag-and-drop builders
- You must manage your own backups and server security