CoolTool Reviews, Pricing, Features & Alternatives in 2026
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Screenshots & Interface
Dashboard View
Main dashboard with project overview
Kanban Board
Kanban-style task management
Timeline View
Gantt chart timeline view
Automations
Workflow automation builder
Key Features
Stop guessing how your audience reacts and start measuring their actual physical responses. CoolTool provides a suite of biometric and traditional tools that you can deploy instantly through any webcam to gain deeper consumer insights.
Webcam Eye Tracking
See exactly where your customers look on your website or advertisement using their standard computer webcam.
Facial Coding
Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
Implicit Testing
Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
Visual Survey Builder
Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
Automated Heatmaps
Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
EEG Integration
Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Integrations
Google Analytics
Salesforce
Slack
Zapier
Tableau
SPSS
Pricing Plans
You can get started with CoolTool for free to explore the survey builder and basic features. When you are ready for advanced biometric insights like eye tracking or facial coding, you can choose a paid plan or request custom pricing. Paid tiers typically start around $199 per month for professional research capabilities.
Based on feedback from research professionals and marketing agencies, here is what you should consider before integrating CoolTool into your workflow:
Pros
Combines biometric data and surveys in one platform
No specialized hardware required for basic eye tracking
Fast turnaround for automated visual reports and heatmaps
Intuitive interface for building complex research projects
Cons
Webcam tracking accuracy depends on user lighting
Steep learning curve for interpreting neuromarketing data
Higher pricing tiers may be costly for freelancers
Who Should Use CoolTool?
Perfect for mid-size marketing agencies and UX researchers who need to validate creative assets using biometric data without expensive lab equipment.
Best for Company Sizes
small-business
mid-market
enterprise
Popular Industries
marketing
retail
ecommerce
Our Verdict
CoolTool is a powerful choice if you want to move beyond traditional surveys and tap into neuromarketing. It allows you to conduct sophisticated eye-tracking and emotion studies globally without requiring your participants to visit a physical lab.
While the accuracy of webcam-based tracking can vary based on participant environments, the speed and cost-savings are significant compared to traditional methods. Highly recommended for agencies and brands that need to optimize visual content and user interfaces based on objective behavioral data.
Ready to Try CoolTool?
Start your 14-day free trial today—no credit card required. See why over 0 teams trust CoolTool