Copper
Copper is a productivity-focused CRM designed specifically for Google Workspace users to manage contacts, track sales deals, and automate manual data entry directly within Gmail and Calendar.
HubSpot
HubSpot is a customer relationship management platform that provides integrated tools for marketing, sales, content management, and customer service to help your business grow and manage customer experiences effectively.
Quick Comparison
| Feature | Copper | HubSpot |
|---|---|---|
| Website | copper.co | hubspot.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $23/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2006 |
| Headquarters | San Francisco, USA | Cambridge, USA |
Overview
Copper
Copper is a CRM built specifically for people who live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales process directly from your Gmail inbox and Google Calendar. It automatically attaches email threads and calendar events to the right contacts, so you never have to worry about manual data entry or losing track of a conversation.
You can visualize your sales stages with drag-and-drop pipelines and set up automated reminders to follow up with prospects. It is designed for relationship-heavy businesses like agencies, consultancies, and real estate firms that need a simple way to stay organized without the complexity of traditional enterprise CRM systems.
HubSpot
HubSpot is an all-in-one customer platform designed to help you connect your data, teams, and customers in one place. Instead of juggling disconnected tools, you get a unified view of every customer interaction across marketing, sales, and service. You can track leads through your pipeline, automate personalized email campaigns, and manage customer support tickets without losing context or switching tabs.
The platform scales with your growth, offering a suite of 'Hubs' that you can use individually or together as a complete system. Whether you are a small team looking for a free way to organize contacts or a large enterprise needing advanced attribution reporting, you can customize the interface to match your specific business goals and internal workflows.
Overview
Copper Features
- Google Workspace Integration Manage your contacts, deals, and tasks directly within Gmail and Google Calendar without switching between different apps.
- Automated Data Entry Scrape contact details from email signatures and automatically sync your email history and calendar events to every record.
- Visual Pipeline Management Track every deal's progress with a drag-and-drop board that gives you a clear view of your sales funnel.
- Email Sequencing Send personalized email templates to multiple recipients at once and track open rates to improve your outreach.
- Task Automation Set up automated workflows to create tasks or send notifications when a deal moves to a new stage.
- Mobile CRM App Access your entire database and update deal statuses on the go with native apps for iOS and Android.
HubSpot Features
- Smart CRM. Keep your contacts organized with automatic data enrichment and a full timeline of every interaction your team has with a prospect.
- Email Marketing. Create professional, personalized email campaigns using a drag-and-drop editor that automatically pulls data from your CRM for better engagement.
- Meeting Scheduler. Share a personalized booking link so prospects can schedule time on your calendar without the back-and-forth of manual emailing.
- Live Chat. Connect with website visitors in real-time and use automated chatbots to qualify leads or answer common support questions instantly.
- Deal Tracking. Manage your sales pipeline visually by dragging and dropping deals between stages to see exactly where your revenue stands.
- Form Builder. Build custom web forms to capture lead information and automatically sync every new submission directly into your contact database.
Pricing Comparison
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Standard reporting
- Everything in Basic, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields
- Integration with 1,000+ apps
HubSpot Pricing
- Contact management
- Quotes and deal tracking
- Live chat and basic bots
- Forms and landing pages
- Email marketing (2,000 sends/mo)
- Shared team inbox
- Everything in Free, plus:
- Remove HubSpot branding
- Increased automation limits
- Email and in-app chat support
- Multiple currencies
- Payment processing integration
Pros & Cons
Copper
Pros
- Deep integration with Gmail and Google Calendar
- Minimal manual data entry saves significant time
- Clean interface is very easy to learn
- Fast setup process compared to other CRMs
- Excellent mobile app for remote sales teams
Cons
- Limited functionality for non-Google Workspace users
- Basic tier has a strict user limit
- Reporting can feel basic for enterprise needs
- Higher tiers are relatively expensive per user
HubSpot
Pros
- Extremely user-friendly interface with minimal learning curve
- Powerful free tier provides genuine value for startups
- Seamless integration between marketing and sales departments
- Excellent educational resources through HubSpot Academy
Cons
- Pricing increases significantly as you move to Professional tiers
- Technical support is limited for free users
- Customization options can be restrictive on lower-priced plans