Crave Interactive
Crave Interactive provides a comprehensive digital guest experience platform that replaces paper directories with in-room tablets and mobile solutions to enhance hotel service and increase non-room revenue.
OptiSigns
OptiSigns is a digital signage software that allows you to turn any screen into a powerful communication tool for displaying images, videos, social media feeds, and real-time data.
Quick Comparison
| Feature | Crave Interactive | OptiSigns |
|---|---|---|
| Website | crave-interactive.com | optisigns.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $10/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2017 |
| Headquarters | Milton Keynes, UK | Houston, USA |
Overview
Crave Interactive
Crave Interactive helps you transform the guest journey by replacing outdated paper directories with sleek in-room tablets and mobile solutions. You can provide your guests with instant access to hotel services, local area guides, and digital concierge features right at their fingertips. This digital shift allows you to update information in real-time across your entire property without the cost or waste of printing.
The platform focuses on driving incremental revenue by making it easy for guests to order room service, book spa treatments, or request late check-outs. By streamlining communication between guests and staff, you can improve operational efficiency and respond to guest needs faster. It is designed specifically for hotels, resorts, and vacation rentals looking to modernize their guest engagement and boost on-site spend.
OptiSigns
OptiSigns is a flexible digital signage platform that helps you manage and broadcast content to any screen, anywhere. Whether you need to display internal metrics in an office, digital menus in a restaurant, or promotional videos in a retail store, you can control everything from a central web-based dashboard. You can turn almost any hardware—including Amazon Fire TV, Android sticks, or Raspberry Pi—into a professional sign in minutes.
The software solves the problem of static, outdated displays by allowing you to schedule content and automate updates. You can pull live data from over 100 apps like Google Slides, Power BI, and Instagram to keep your screens fresh without manual uploading. It scales easily from a single screen for a local shop to thousands of displays for global enterprises, ensuring your messaging stays consistent and engaging across your entire organization.
Overview
Crave Interactive Features
- In-Room Tablets Provide guests with high-end touchscreens to browse menus, control room environment, and access hotel services instantly.
- Crave Mobile Let your guests access directories and ordering systems on their own devices without requiring an app download.
- Digital Guest Directory Update your hotel information, local recommendations, and house rules instantly across all digital touchpoints simultaneously.
- Instant In-Room Ordering Boost your food and beverage revenue by allowing guests to order room service with just a few taps.
- Guest Messaging Communicate with your guests in real-time through instant alerts and two-way messaging for personalized service.
- Instant Feedback Surveys Capture guest sentiment during their stay so you can resolve issues before they check out and leave reviews.
OptiSigns Features
- App Integrations. Connect your screens to over 100 apps like YouTube, weather, and social media to display live, automated content.
- Advanced Scheduling. Plan your content calendar in advance by scheduling specific playlists to play at certain times or dates automatically.
- Screen Grouping. Organize your displays into groups by location or department to push targeted updates to multiple screens simultaneously.
- Canvas Design Tool. Create professional-looking posters and signs directly in your browser using a built-in editor with hundreds of templates.
- Emergency Alerts. Broadcast urgent messages or safety warnings across all your screens instantly during critical situations to keep everyone informed.
- AI Audience Analytics. Use compatible cameras to measure foot traffic, dwell time, and viewer demographics to understand how people interact with your signs.
Pricing Comparison
Crave Interactive Pricing
OptiSigns Pricing
- 10GB Cloud Storage
- All standard apps included
- Automated content scheduling
- Standard support access
- Centralized web management
- Everything in Standard, plus:
- 30GB Cloud Storage
- Advanced proof of play reports
- Role-based access control
- Priority email support
- Custom font uploads
Pros & Cons
Crave Interactive
Pros
- Significantly reduces printing costs and paper waste
- Increases average guest spend on room service
- Modernizes the look and feel of guest rooms
- Easy for non-technical staff to update content
- Integrates well with major property management systems
Cons
- High initial hardware investment for tablet deployments
- Requires robust in-room Wi-Fi to function reliably
- Older guests may prefer traditional paper directories
OptiSigns
Pros
- Extremely easy setup on consumer hardware like Firestick
- Massive library of pre-built app integrations
- Reliable offline playback when internet connection drops
- Responsive customer support team for technical issues
Cons
- Canvas designer can feel basic for complex layouts
- Advanced analytics features require additional hardware
- Storage limits on lower tiers may restrict video