Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
Lucid
Lucid provides a visual collaboration suite that helps you design, visualize, and build complex systems and workflows through intelligent diagramming and virtual whiteboarding capabilities for your entire team.
Quick Comparison
| Feature | Custellence | Lucid |
|---|---|---|
| Website | custellence.com | lucid.co |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2010 |
| Headquarters | Stockholm, Sweden | South Jordan, USA |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
Lucid
Lucid offers a comprehensive visual collaboration suite that helps you turn complex ideas into clear, actionable plans. By combining virtual whiteboarding with intelligent diagramming, you can move from initial brainstorming to detailed system architecture within a single ecosystem. You can map out business processes, visualize cloud infrastructure, and align your team on project goals using a highly intuitive, drag-and-drop interface.
The platform is designed to support your entire product development lifecycle, whether you are a small startup or a global enterprise. You can easily integrate your existing data to create living documents that update in real-time. This ensures that your documentation stays accurate as your projects evolve, helping you reduce communication gaps and accelerate your speed to market.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
Lucid Features
- Intelligent Diagramming. Create professional flowcharts and technical diagrams quickly using an extensive library of shapes and automated formatting tools.
- Virtual Whiteboarding. Brainstorm with your team in real-time using sticky notes, freehand drawing, and voting tools to capture every idea.
- Cloud Visualization. Automatically generate accurate diagrams of your AWS, Azure, or GCP infrastructure to better manage and optimize your cloud environment.
- Data-Linked Shapes. Connect your diagrams to live data sources like Excel or Google Sheets to create dashboards that update automatically.
- Collaborative Cursors. See exactly where your teammates are working on the canvas with real-time cursor tracking and instant @mentions.
- Universal Canvas. Switch between freeform whiteboarding and structured diagramming without losing context or having to change different software applications.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
Lucid Pricing
- 3 editable documents
- 60 shapes per document
- Basic collaboration features
- Standard shape libraries
- Integrations with Slack and Google Drive
- Everything in Free, plus:
- Unlimited editable documents
- 1 GB of storage
- Premium shape libraries
- Presentation mode
- Export to high-resolution formats
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
Lucid
Pros
- Extremely intuitive drag-and-drop interface for beginners
- Massive library of pre-built templates saves time
- Seamless real-time collaboration with multiple team members
- Excellent integration with popular productivity tool suites
Cons
- Free version has strict document and shape limits
- Advanced features require a significant learning curve
- Mobile app experience is limited compared to desktop