Custify
Custify is a customer success platform designed for B2B SaaS companies to reduce churn, increase retention, and boost customer lifetime value through automated health scoring and lifecycle management.
Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Quick Comparison
| Feature | Custify | Smaply |
|---|---|---|
| Website | custify.com | smaply.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2012 |
| Headquarters | Bucharest, Romania | Innsbruck, Austria |
Overview
Custify
Custify helps you manage your B2B SaaS customer relationships by bringing all your data into one clear view. Instead of jumping between different tools, you can see product usage, support tickets, and billing information in a single dashboard. This allows you to identify which customers are struggling and which are ready for an upgrade before they even reach out to you.
You can automate your entire customer success workflow, from onboarding new clients to setting up renewal alerts. The platform proactively notifies you when a customer's health score drops, so you can intervene immediately. By focusing on actionable insights rather than just data collection, you can spend less time on manual tracking and more time building meaningful relationships that drive long-term growth.
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Overview
Custify Features
- Customer Health Scoring Define custom health scores based on product usage and engagement so you know exactly which accounts need your attention.
- Automated Playbooks Trigger automated tasks and emails based on customer behavior to ensure every client receives the right message at the right time.
- Lifecycle Management Track your customers through every stage of their journey, from initial onboarding to successful renewal and expansion.
- 360-Degree Customer View Consolidate data from your CRM, support desk, and billing system into one unified profile for every customer.
- Task Management Organize your daily workflow with automated task assignments and reminders that keep your team focused on hitting retention goals.
- Usage Tracking Monitor how your customers actually use your software to identify feature adoption gaps and opportunities for upselling.
Smaply Features
- Journey Map Editor. Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor. Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps. Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration. Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking. Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options. Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Pricing Comparison
Custify Pricing
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Pros & Cons
Custify
Pros
- Highly customizable health scoring and automation playbooks
- Responsive customer support team during the implementation phase
- Clean and intuitive interface that simplifies complex data
- Deep integrations with popular CRM and support tools
Cons
- Initial setup requires significant time and data mapping
- No public pricing makes budget planning difficult initially
- Learning curve for building complex automated workflows
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps