cxomni
cxomni is a customer journey management platform that helps you visualize, analyze, and improve end-to-end customer experiences through real-time data integration and collaborative journey mapping tools.
HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Quick Comparison
| Feature | cxomni | HockeyStack |
|---|---|---|
| Website | cxomni.net | hockeystack.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $1399/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2020 |
| Headquarters | Munich, Germany | San Francisco, USA |
Overview
cxomni
cxomni is a dedicated customer journey management platform designed to help you bridge the gap between static journey maps and real-time operational data. You can move beyond simple visualization by connecting your actual customer touchpoints to live data streams, allowing you to monitor the health of your customer experience as it happens. It serves as a central hub where your marketing, sales, and service teams can collaborate on experience design.
The platform enables you to identify pain points, track sentiment, and manage CX improvement projects within a single interface. By transforming fragmented data into a cohesive story, you can make more informed decisions about where to invest your resources for the highest impact. It is particularly effective for mid-to-large organizations looking to mature their customer experience programs from occasional research to continuous management.
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Overview
cxomni Features
- Live Journey Mapping Create interactive journey maps that connect directly to your data sources for a real-time view of customer movements.
- Touchpoint Repository Maintain a centralized library of every customer interaction point to ensure consistency across all digital and physical channels.
- Sentiment Analysis Monitor customer emotions and feedback at specific stages of the journey to pinpoint exactly where frustration occurs.
- Persona Management Build and manage detailed customer personas to tailor your journey maps to specific audience segments and behaviors.
- CX Action Tracking Assign tasks and track the progress of experience improvement projects directly within your journey management dashboard.
- Data Integration Hub Connect your CRM, ERP, and survey tools to feed live operational metrics into your visual journey maps.
HockeyStack Features
- Multi-Touch Attribution. Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys. View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder. Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting. Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics. Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking. Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Pricing Comparison
cxomni Pricing
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Pros & Cons
cxomni
Pros
- Excellent transition from static mapping to data-driven journey management
- Strong focus on collaborative features for cross-functional teams
- Highly customizable visualization options for complex customer journeys
- Centralized repository helps eliminate departmental data silos
Cons
- Initial setup requires significant time for data integration
- Steeper learning curve compared to basic whiteboarding tools
- Pricing is not transparent for small businesses or freelancers
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports