cxomni
cxomni is a customer journey management platform that helps you visualize, analyze, and improve end-to-end customer experiences through real-time data integration and collaborative journey mapping tools.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | cxomni | Looker |
|---|---|---|
| Website | cxomni.net | looker.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2012 |
| Headquarters | Munich, Germany | Santa Cruz, USA |
Overview
cxomni
cxomni is a dedicated customer journey management platform designed to help you bridge the gap between static journey maps and real-time operational data. You can move beyond simple visualization by connecting your actual customer touchpoints to live data streams, allowing you to monitor the health of your customer experience as it happens. It serves as a central hub where your marketing, sales, and service teams can collaborate on experience design.
The platform enables you to identify pain points, track sentiment, and manage CX improvement projects within a single interface. By transforming fragmented data into a cohesive story, you can make more informed decisions about where to invest your resources for the highest impact. It is particularly effective for mid-to-large organizations looking to mature their customer experience programs from occasional research to continuous management.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
cxomni Features
- Live Journey Mapping Create interactive journey maps that connect directly to your data sources for a real-time view of customer movements.
- Touchpoint Repository Maintain a centralized library of every customer interaction point to ensure consistency across all digital and physical channels.
- Sentiment Analysis Monitor customer emotions and feedback at specific stages of the journey to pinpoint exactly where frustration occurs.
- Persona Management Build and manage detailed customer personas to tailor your journey maps to specific audience segments and behaviors.
- CX Action Tracking Assign tasks and track the progress of experience improvement projects directly within your journey management dashboard.
- Data Integration Hub Connect your CRM, ERP, and survey tools to feed live operational metrics into your visual journey maps.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
cxomni Pricing
Looker Pricing
Pros & Cons
cxomni
Pros
- Excellent transition from static mapping to data-driven journey management
- Strong focus on collaborative features for cross-functional teams
- Highly customizable visualization options for complex customer journeys
- Centralized repository helps eliminate departmental data silos
Cons
- Initial setup requires significant time for data integration
- Steeper learning curve compared to basic whiteboarding tools
- Pricing is not transparent for small businesses or freelancers
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database