Datawrapper
Datawrapper is an intuitive data visualization tool that helps you create professional charts, maps, and tables for digital stories and reports without requiring any coding or design skills.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | Datawrapper | Looker |
|---|---|---|
| Website | datawrapper.de | looker.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | Berlin, Germany | Santa Cruz, USA |
Overview
Datawrapper
Datawrapper helps you transform raw data into polished, interactive visualizations in minutes. You can upload your data from Excel, Google Sheets, or CSV files and choose from a wide variety of chart types, including bars, lines, and scatter plots. The tool handles the design heavy lifting for you, ensuring every graphic is mobile-responsive and follows high-quality data visualization principles automatically.
You can also build detailed choropleth, symbol, and locator maps to give your data geographical context. Whether you are a journalist, researcher, or business analyst, you can embed your finished charts directly into your website or export them as high-resolution images and PDFs. The platform scales with your needs, offering a powerful free tier for individuals and robust white-label options for large newsrooms and organizations.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
Datawrapper Features
- Interactive Charts Create 20 different chart types that allow your readers to hover over data points for deeper insights and details.
- Responsive Maps Build beautiful locator, symbol, and choropleth maps that automatically adjust their layout to fit any screen size perfectly.
- Live Data Links Connect your charts to external CSVs or Google Sheets to ensure your visualizations update automatically whenever your data changes.
- Colorblind Check Use built-in vision simulators to ensure your charts are accessible and readable for people with various types of colorblindness.
- PNG and PDF Export Download your visualizations as high-resolution images or vector PDFs for use in print reports and slide presentations.
- Team Collaboration Organize your work into shared folders where you and your colleagues can edit and manage visualizations together.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
Datawrapper Pricing
- Unlimited charts, maps, and tables
- Unlimited visualization views
- Export as PNG
- Live-updating charts
- Slack & Microsoft Teams integration
- Everything in Free, plus:
- Remove Datawrapper branding
- Export as PDF and SVG
- Shared team folders
- Custom design themes
- Priority email support
Looker Pricing
Pros & Cons
Datawrapper
Pros
- Extremely fast learning curve for beginners
- Excellent mobile responsiveness for all charts
- High-quality default design and typography
- Generous free plan with unlimited views
Cons
- Significant price jump for branding removal
- Limited customization for advanced layout tweaks
- No offline version available for use
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database