Dealertrack DMS vs Extensiv Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Dealertrack DMS

0.0 (0 reviews)

Dealertrack DMS is a cloud-based dealership management system that helps automotive retailers integrate their entire business operations from inventory and sales to service and accounting.

Starting at --
Free Trial NO FREE TRIAL
VS

Extensiv

0.0 (0 reviews)

Extensiv is a comprehensive omnichannel fulfillment platform that connects brands, 3PLs, and warehouses through integrated inventory management, order processing, and warehouse automation software to streamline your entire supply chain.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature Dealertrack DMS Extensiv
Website dealertrack.com extensiv.com
Pricing Model Custom Custom
Starting Price Custom Pricing Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile
Integrations vAuto VinSolutions Xtime Kelley Blue Book Manheim Microsoft Excel Dealer.com Rapid Recon Dynatron UpdatePromise Shopify Amazon eBay Walmart UPS FedEx QuickBooks NetSuite BigCommerce Magento
Target Users mid-market enterprise small-business mid-market enterprise
Target Industries automotive retail logistics consumer-goods
Customer Count 0 0
Founded Year 1995 2006
Headquarters North Hills, USA El Segundo, USA

Overview

D

Dealertrack DMS

Dealertrack DMS provides you with a centralized platform to run every department of your automotive dealership. Instead of managing disconnected systems, you can sync your inventory, sales, service, and accounting data in real-time. This integration allows you to track vehicle lifecycles from the moment they hit your lot until they are serviced years after the sale.

You can streamline your workflows with automated reporting and digital document management that reduces physical paperwork. The platform is designed for dealerships of all sizes, from single-point stores to large multi-location groups, helping you gain better visibility into your profitability. By using a cloud-based architecture, you can access your dealership's critical data from any device without maintaining expensive on-site servers.

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Extensiv

Extensiv provides you with a unified platform to manage your entire omnichannel fulfillment lifecycle. By bringing together the capabilities of formerly separate solutions like ShipEdge, Skubana, and 3PL Central, it allows you to track inventory across multiple channels, automate order routing, and optimize warehouse operations from a single interface. You can eliminate manual data entry and reduce fulfillment errors by connecting your shopping carts, marketplaces, and shipping carriers directly to your core operations.

The platform is designed to scale with your business, whether you are a growing e-commerce brand or a high-volume third-party logistics provider. You can gain real-time visibility into stock levels across all your locations and use data-driven insights to forecast demand more accurately. This helps you prevent stockouts and overstocking while ensuring your customers receive their orders faster and more reliably.

Overview

D

Dealertrack DMS Features

  • Real-Time Accounting Post transactions instantly to your general ledger so you always have an accurate view of your dealership's financial health.
  • Inventory Management Track your vehicles across multiple locations and update pricing or descriptions across all your digital marketing channels simultaneously.
  • Service Scheduling Manage your service bay capacity and technician workflows to increase throughput and provide a better experience for your customers.
  • Digital Document Management Store and retrieve deal jackets, repair orders, and parts invoices electronically to eliminate physical filing and improve audit readiness.
  • Payroll Integration Calculate commissions and process payroll directly within the system to ensure your team is paid accurately and on time.
  • Advanced Reporting Build custom reports and dashboards to monitor key performance indicators across your sales, service, and parts departments.
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Extensiv Features

  • Omnichannel Integration. Connect your Shopify, Amazon, and Walmart stores to sync inventory and orders automatically across every marketplace you sell on.
  • Smart Order Routing. Route orders to the best fulfillment center based on stock availability and shipping distance to save on delivery costs.
  • Real-Time Inventory Tracking. Monitor your stock levels across multiple warehouses in real-time to prevent overselling and manage replenishment cycles effectively.
  • Warehouse Management (WMS). Optimize your warehouse floor with mobile scanning, digital pick lists, and automated packing workflows to increase your team's output.
  • Demand Forecasting. Use historical sales data to predict future stock needs so you can optimize your capital and storage space.
  • 3PL Billing Automation. Capture every billable activity in your warehouse automatically to ensure you never miss a charge for storage or labor.
  • Automated Shipping Labels. Generate shipping labels in bulk and compare rates across major carriers to find the most cost-effective delivery options.
  • Returns Management. Streamline your reverse logistics by processing customer returns quickly and getting sellable items back into your active inventory.

Pricing Comparison

D

Dealertrack DMS Pricing

E

Extensiv Pricing

Pros & Cons

M

Dealertrack DMS

Pros

  • Cloud-based access allows you to manage your store from anywhere
  • Strong integration with Cox Automotive tools like vAuto and VinSolutions
  • Real-time accounting updates provide immediate visibility into dealership profitability
  • User-friendly interface is easier to learn than many legacy DMS platforms

Cons

  • Initial implementation and data migration can be time-consuming
  • Customer support response times can vary during peak business hours
  • Advanced reporting features require a learning curve for new users
A

Extensiv

Pros

  • Centralizes multiple sales channels into one dashboard
  • Strong automation rules for complex order routing
  • Highly scalable for high-volume holiday seasons
  • Excellent visibility into 3PL warehouse performance
  • Reliable syncing between inventory and marketplaces

Cons

  • Significant learning curve for the full suite
  • Initial implementation and setup takes time
  • Premium pricing may exclude very small startups
  • Customer support response times vary by tier
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