Dealertrack DMS
Dealertrack DMS is a cloud-based dealership management system that helps automotive retailers integrate their entire business operations from inventory and sales to service and accounting.
Frazer
Frazer provides comprehensive dealer management software designed to help independent used car dealers manage inventory, processing sales, and accounting tasks within a single integrated platform.
Quick Comparison
| Feature | Dealertrack DMS | Frazer |
|---|---|---|
| Website | dealertrack.com | frazer.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $70/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1995 | 1985 |
| Headquarters | North Hills, USA | Canton, USA |
Overview
Dealertrack DMS
Dealertrack DMS provides you with a centralized platform to run every department of your automotive dealership. Instead of managing disconnected systems, you can sync your inventory, sales, service, and accounting data in real-time. This integration allows you to track vehicle lifecycles from the moment they hit your lot until they are serviced years after the sale.
You can streamline your workflows with automated reporting and digital document management that reduces physical paperwork. The platform is designed for dealerships of all sizes, from single-point stores to large multi-location groups, helping you gain better visibility into your profitability. By using a cloud-based architecture, you can access your dealership's critical data from any device without maintaining expensive on-site servers.
Frazer
Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.
You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.
Overview
Dealertrack DMS Features
- Real-Time Accounting Post transactions instantly to your general ledger so you always have an accurate view of your dealership's financial health.
- Inventory Management Track your vehicles across multiple locations and update pricing or descriptions across all your digital marketing channels simultaneously.
- Service Scheduling Manage your service bay capacity and technician workflows to increase throughput and provide a better experience for your customers.
- Digital Document Management Store and retrieve deal jackets, repair orders, and parts invoices electronically to eliminate physical filing and improve audit readiness.
- Payroll Integration Calculate commissions and process payroll directly within the system to ensure your team is paid accurately and on time.
- Advanced Reporting Build custom reports and dashboards to monitor key performance indicators across your sales, service, and parts departments.
Frazer Features
- Inventory Management. Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
- Sales Processing. Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
- BHPH Collections. Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
- Integrated Accounting. Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
- Digital Document Storage. Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
- Credit Reporting. Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.
Pricing Comparison
Dealertrack DMS Pricing
Frazer Pricing
- Unlimited inventory and sales
- State-specific forms library
- Full accounting and general ledger
- Over 200 marketing integrations
- Unlimited technical support
- Regular software and form updates
- Everything in Full System, plus:
- Multi-user access support
- Networked database sharing
- Simultaneous data entry
- Customized user permissions
Pros & Cons
Dealertrack DMS
Pros
- Cloud-based access allows you to manage your store from anywhere
- Strong integration with Cox Automotive tools like vAuto and VinSolutions
- Real-time accounting updates provide immediate visibility into dealership profitability
- User-friendly interface is easier to learn than many legacy DMS platforms
Cons
- Initial implementation and data migration can be time-consuming
- Customer support response times can vary during peak business hours
- Advanced reporting features require a learning curve for new users
Frazer
Pros
- Exceptional customer support with fast response times
- Very affordable flat-rate pricing for small dealers
- Extensive library of compliant state-specific forms
- Reliable accounting features tailored for car sales
Cons
- Interface feels dated compared to modern web apps
- Requires Windows environment for native installation
- Learning curve for complex BHPH accounting setups