Aryel
Aryel is an augmented reality marketing platform that helps you create, distribute, and measure immersive AR experiences directly in the browser to boost engagement and increase your sales conversions.
Google ARCore
Google ARCore is a software development kit that allows you to build augmented reality experiences for Android and iOS devices using motion tracking, environmental understanding, and light estimation.
Quick Comparison
| Feature | Aryel | Google ARCore |
|---|---|---|
| Website | aryel.io | developers.google.com |
| Pricing Model | Freemium | Free |
| Starting Price | Free | Free |
| FREE Trial | ✓ 7 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2018 |
| Headquarters | Milan, Italy | Mountain View, USA |
Overview
Aryel
Aryel is a web-based augmented reality platform designed to help you bring your marketing campaigns to life without needing a dedicated app. You can create immersive 3D experiences, virtual try-ons, and interactive product visualizations that your customers can access simply by scanning a QR code or clicking a link in their mobile browser.
The platform serves marketing agencies, e-commerce brands, and retail businesses looking to bridge the gap between physical and digital worlds. By providing detailed spatial insights and first-party data, you can understand exactly how users interact with your products in their own environment, allowing you to optimize your creative strategy and drive higher ROI.
Google ARCore
Google ARCore is a platform for building augmented reality experiences. It uses your device's camera and sensors to sense its environment, understand the world, and interact with information. You can integrate digital content into the real world through three key capabilities: motion tracking, environmental understanding, and light estimation. These tools allow you to place virtual objects on floors or walls and have them react naturally to the lighting in your room.
You can create immersive applications for billions of users across Android and iOS without needing specialized hardware. Whether you are building a furniture placement app, an interactive game, or an educational tool, the platform provides the foundational technology to make virtual objects feel like they truly belong in your physical space. It supports popular development environments like Unity, Unreal Engine, and Android Studio.
Overview
Aryel Features
- WebAR Builder Create high-quality augmented reality experiences using a drag-and-drop editor that works directly in any mobile browser.
- Virtual Try-On Let your customers visualize jewelry, glasses, or makeup on themselves in real-time to reduce returns and increase confidence.
- Product Visualization Place true-to-scale 3D models of furniture or appliances in your customers' actual rooms to help them make faster decisions.
- Face & Image Tracking Trigger digital animations when users point their cameras at specific physical products, logos, or their own faces.
- Spatial Analytics Track how long users interact with your AR content and which features they click with deep behavioral insights.
- White Labeling Host your AR experiences on your own custom domain to maintain a consistent brand look for your customers.
Google ARCore Features
- Motion Tracking. Track your phone's position relative to the world so virtual objects stay pinned exactly where you place them.
- Environmental Understanding. Detect the size and location of flat surfaces like tables or floors to place digital content accurately.
- Light Estimation. Adjust the color and brightness of virtual objects to match the real-world lighting for a realistic look.
- Geospatial API. Attach 3D content to real-world locations globally using Google Street View data for world-scale AR experiences.
- Depth API. Create realistic occlusions so virtual objects can disappear behind real-world furniture or walls in your scene.
- Cloud Anchors. Build collaborative AR experiences where multiple people can see and interact with the same digital objects simultaneously.
Pricing Comparison
Aryel Pricing
- 1 active campaign
- Up to 100 views per month
- Basic AR builder access
- Standard 3D model library
- Aryel branding on experiences
- Everything in Free, plus:
- Up to 5 active campaigns
- 2,500 views per month
- Custom branding options
- Advanced analytics dashboard
- Priority email support
Google ARCore Pricing
- Full access to ARCore SDK
- Motion tracking & Depth API
- Environmental understanding
- Light estimation tools
- Unity & Unreal integrations
- Android & iOS support
- Everything in Standard, plus:
- Geospatial API access
- Cloud Anchors (persistent)
- Google Cloud Console integration
- Usage-based quotas apply
- Enterprise support options
Pros & Cons
Aryel
Pros
- No app download required for end users
- Easy-to-use drag-and-drop interface for non-coders
- Fast loading times for mobile AR experiences
- Detailed analytics on user spatial interactions
- Affordable entry point for small marketing agencies
Cons
- Limited advanced animation triggers in lower tiers
- Requires high-quality 3D assets for best results
- View limits can be reached quickly on viral campaigns
Google ARCore
Pros
- Completely free to download and use
- Massive reach across billions of devices
- Excellent integration with Unity and Unreal
- Industry-leading depth and occlusion capabilities
- Strong documentation and active developer community
Cons
- Performance varies significantly between different devices
- Requires high-quality camera and sensor hardware
- Limited support for older Android versions