Google ARCore vs Primer

<p>Google ARCore is a platform for building augmented reality experiences. It uses your device's camera and sensors to sense its environment, understand the world, and interact with information. You can integrate digital content into the real world through three key capabilities: motion tracking, environmental understanding, and light estimation. These tools allow you to place virtual objects on floors or walls and have them react naturally to the lighting in your room.</p> <p>You can create immersive applications for billions of users across Android and iOS without needing specialized hardware. Whether you are building a furniture placement app, an interactive game, or an educational tool, the platform provides the foundational technology to make virtual objects feel like they truly belong in your physical space. It supports popular development environments like Unity, Unreal Engine, and Android Studio.</p>

<p>Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples. </p> <p>You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.</p>