Entrust Identity
Entrust Identity is a comprehensive identity and access management solution providing secure multi-factor authentication, passwordless login, and adaptive risk-based security to protect your organization's digital identities and sensitive data.
Incognia
Incognia is a location-based identity platform providing invisible multi-factor authentication and fraud prevention for mobile applications to secure user accounts and digital transactions without friction.
Quick Comparison
| Feature | Entrust Identity | Incognia |
|---|---|---|
| Website | entrust.com | incognia.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1969 | 2020 |
| Headquarters | Minneapolis, USA | Palo Alto, USA |
Overview
Entrust Identity
Entrust Identity helps you secure your digital ecosystem by ensuring only authorized users can access your sensitive applications and data. You can deploy a wide range of authentication methods, from mobile push notifications and biometrics to physical high-security tokens, allowing you to balance security with user convenience. The platform centralizes your identity management, making it easier to provision users and enforce consistent security policies across your entire organization.
You can implement a zero-trust framework using adaptive risk-based authentication that evaluates every login attempt in real-time. This allows you to automatically step up security when a threat is detected or provide a frictionless experience for known users. Whether you are managing employees, customers, or citizens, the platform scales to meet high-volume demands while maintaining strict compliance with global security standards.
Incognia
Incognia provides a location-first approach to identity verification and fraud prevention for mobile apps. By mapping the unique behavior of a device's location, you can distinguish between legitimate users and fraudsters without requiring manual input. This allows you to verify identities silently in the background, ensuring that your users enjoy a smooth experience while staying protected from account takeovers and fake account creations.
You can use the platform to secure high-risk moments like logins, payments, and sensitive data changes. It works by creating a private 'location fingerprint' for each user, which is significantly harder to spoof than traditional GPS data. This helps you reduce reliance on clunky SMS codes or passwords, lowering your friction while increasing your overall security posture across the entire user journey.
Overview
Entrust Identity Features
- Adaptive Authentication Evaluate login risk automatically based on location, device health, and behavior to trigger extra security steps only when necessary.
- Passwordless Login Improve your user experience and eliminate credential-based attacks by using biometrics or digital certificates instead of traditional passwords.
- Single Sign-On (SSO) Access all your authorized cloud and on-premise applications with one set of credentials to reduce login fatigue and helpdesk calls.
- Identity Orchestration Design and automate complex user journeys with a drag-and-drop visual builder to streamline onboarding and security workflows.
- Mobile Smart Credentials Transform your employees' smartphones into secure digital identities that can be used for both physical and logical access.
- Self-Service Portal Reduce IT overhead by letting your users manage their own password resets, token registrations, and profile updates securely.
Incognia Features
- Location Fingerprinting. Create a unique identity for every user based on their precise location behavior to detect spoofing and GPS manipulation.
- Invisible MFA. Authenticate your users silently in the background without requiring SMS codes, passwords, or manual biometric scans.
- Account Takeover Protection. Detect when a login attempt comes from an unrecognized location or suspicious device to prevent unauthorized account access.
- New Account Fraud Detection. Identify professional fraudsters and bot farms during registration by spotting suspicious location patterns and device integrity issues.
- Trusted Device Intelligence. Recognize your returning customers instantly by verifying their device and location history to reduce unnecessary security friction.
- Address Verification. Verify a user's home address automatically using real-time location data instead of relying on easily forged utility bills.
Pricing Comparison
Entrust Identity Pricing
Incognia Pricing
Pros & Cons
Entrust Identity
Pros
- Wide variety of hardware and software authentication options
- Strong compliance support for highly regulated industries
- Reliable performance for large-scale enterprise deployments
- Flexible deployment models including cloud and on-premise
Cons
- Initial configuration requires significant technical expertise
- User interface can feel complex for non-technical admins
- Documentation is sometimes difficult to navigate for beginners
Incognia
Pros
- Reduces user friction by eliminating manual authentication steps
- Highly resistant to GPS spoofing and proxy tools
- Easy to integrate via lightweight mobile SDKs
- Privacy-focused design masks sensitive user identity data
- Significantly lowers costs associated with SMS OTPs
Cons
- Requires users to grant location permissions to work
- Limited effectiveness for web-only applications without SDKs
- No public pricing makes initial budgeting difficult