Epom
Epom provides a customizable ad serving platform that allows you to manage, track, and optimize digital advertising campaigns across display, mobile, and video channels from a single interface.
OpenX
OpenX is a supply-side platform that provides you with a transparent programmatic advertising exchange to maximize your ad revenue across web, mobile app, and connected TV environments globally.
Quick Comparison
| Feature | Epom | OpenX |
|---|---|---|
| Website | epom.com | openx.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $212/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2008 |
| Headquarters | Kyiv, Ukraine | Pasadena, USA |
Overview
Epom
Epom is a versatile ad serving platform designed to give you full control over your digital advertising ecosystem. You can manage cross-channel campaigns including display, video, and mobile app ads without needing to build a custom solution from scratch. The platform focuses on automation, allowing you to set specific optimization rules that handle manual adjustments for you.
You can white-label the entire interface to match your brand, making it an ideal choice for ad networks and agencies. It solves the problem of fragmented data by consolidating your real-time analytics into one dashboard. Whether you are scaling a small network or managing high-volume enterprise traffic, the software adapts to your specific technical requirements and integration needs.
OpenX
OpenX is a programmatic advertising platform designed to help you monetize your digital content across every screen. By connecting your inventory to a global network of premium advertisers, you can maximize the value of every impression through a transparent, high-performance ad exchange. Whether you manage a high-traffic website, a mobile application, or a streaming TV service, the platform provides the tools you need to manage your ad stack efficiently.
You can take control of your revenue strategy using advanced header bidding technology and real-time analytics. The platform focuses on supply-side optimization, ensuring you get the highest possible yield while maintaining a high-quality experience for your audience. It is built for mid-to-large scale publishers and media companies who need a reliable, independent partner to navigate the complex programmatic landscape without the conflicts of interest found in larger walled gardens.
Overview
Epom Features
- Cross-Channel Serving Manage your display, mobile web, in-app, and video ads through a single unified interface for better efficiency.
- White-Labeling Customize the platform with your own branding, logo, and domain to provide a professional experience for your clients.
- Advanced Targeting Reach the right audience by filtering traffic based on geography, browser, device type, and specific user behavior.
- Automatic Optimization Set custom rules to automatically prioritize high-performing campaigns and maximize your total advertising revenue.
- Real-Time Analytics Monitor your performance with instant data updates and export detailed reports to share with your stakeholders.
- Mass Action Tool Save hours of manual work by editing multiple campaigns, banners, or placements simultaneously with just a few clicks.
OpenX Features
- OpenX Ad Exchange. Access a global pool of premium demand partners to ensure every ad slot on your site is filled at the best price.
- Header Bidding. Increase your yield by letting multiple demand sources bid simultaneously on your inventory before the ad server call.
- Connected TV Monetization. Unlock high-value revenue streams by serving premium video ads to viewers on streaming devices and smart TVs.
- Mobile App SDK. Integrate lightweight tools into your mobile applications to deliver seamless ad experiences that don't compromise performance.
- Real-Time Analytics. Monitor your revenue performance and floor prices with detailed dashboards that help you make data-driven optimization decisions.
- Identity Solutions. Maintain high CPMs in a cookieless world by using advanced identity graphs to help advertisers reach your specific audience.
Pricing Comparison
Epom Pricing
- Up to 40M monthly impressions
- Display, Mobile, and Video ads
- Basic targeting options
- Real-time reporting
- Email support
- Standard optimization tools
- Everything in Basic, plus:
- Up to 100M monthly impressions
- Advanced targeting features
- White-labeling capabilities
- Priority email support
- Custom domain setup
OpenX Pricing
Pros & Cons
Epom
Pros
- Highly customizable interface with full white-labeling options
- Responsive customer support team helps with technical setup
- User-friendly dashboard makes campaign management very straightforward
- Reliable real-time tracking with minimal data discrepancies
Cons
- Initial setup can be complex for beginners
- Pricing scales quickly with high impression volumes
- Advanced reporting features require a learning curve
OpenX
Pros
- High-quality demand from premium global advertisers
- Excellent performance for high-volume web publishers
- Strong support for header bidding integrations
- Transparent reporting on auction mechanics and fees
Cons
- Strict traffic requirements for new publisher accounts
- Interface can be complex for smaller teams
- Initial technical setup requires dedicated developer resources