Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Exclaimer
Exclaimer is a centralized email signature management platform that allows you to design, control, and automate professional email signatures across your entire organization to ensure brand consistency and compliance.
Quick Comparison
| Feature | Drip | Exclaimer |
|---|---|---|
| Website | drip.com | exclaimer.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $1.08/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2001 |
| Headquarters | Minneapolis, USA | Farnborough, UK |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Exclaimer
Exclaimer gives you full control over your company's email signatures without needing to touch individual devices. Instead of relying on employees to update their own sign-offs, you can manage every signature from a central web-based dashboard. This ensures that every email sent from your organization—whether from a desktop, mobile, or tablet—remains professional, on-brand, and legally compliant.
You can easily integrate dynamic content like social media icons, promotional banners, and personalized headshots into your templates. The platform works silently in the background of Microsoft 365, Google Workspace, or Exchange, so your team doesn't have to change how they work. It is an ideal solution for marketing and IT teams at mid-market and enterprise companies who want to turn every everyday email into a high-volume marketing channel.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Exclaimer Features
- Drag-and-Drop Designer. Create professional email signatures in minutes using a visual editor that requires no HTML or coding knowledge.
- Centralized Management. Update signatures for every employee across your entire organization instantly from one single, web-based dashboard.
- Dynamic Marketing Banners. Schedule and track time-sensitive marketing campaigns by adding clickable banners to your team's outgoing emails.
- User Photo Integration. Automatically pull employee photos from your directory to add a personal, human touch to every digital interaction.
- Mobile Device Support. Ensure your signatures look perfect on iPhones and Android devices by applying them at the server level.
- Legal Disclaimer Control. Stay compliant with global regulations by automatically appending required legal disclaimers to every external email.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Exclaimer Pricing
- Centralized signature management
- Standard signature designer
- Directory integration
- Support for all devices
- Basic technical support
- Everything in Starter, plus:
- Advanced signature designer
- Marketing campaign scheduling
- User-level signature control
- Priority technical support
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Exclaimer
Pros
- Extremely easy to set up and deploy
- Consistent branding across all mobile devices
- Powerful drag-and-drop editor saves design time
- Excellent integration with Microsoft 365 and Google
- Reliable customer support and documentation
Cons
- Pricing can feel high for very large teams
- Occasional sync delays with Active Directory
- Learning curve for complex conditional rules