Explo
Explo is a customer-facing analytics solution that allows you to build and embed white-labeled dashboards, automated reports, and self-service data exploration tools directly into your own software applications.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | Explo | Looker |
|---|---|---|
| Website | explo.co | looker.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 7 days free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2012 |
| Headquarters | New York, USA | Santa Cruz, USA |
Overview
Explo
Explo helps you deliver high-quality analytics to your customers without building a reporting suite from scratch. You can connect your database, design beautiful dashboards using a drag-and-drop editor, and embed them into your application in minutes. It eliminates the need for your engineering team to spend hundreds of hours maintaining custom charts and data pipelines.
You can provide your users with more than just static charts. With Explo, you offer interactive experiences where your customers can filter data, schedule automated email reports, and even create their own custom visualizations. It is designed to look and feel like a native part of your platform, ensuring a consistent user experience while providing the deep insights your customers demand.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
Explo Features
- Embeddable Dashboards Insert fully functional, white-labeled dashboards into your application using a simple iframe or React component.
- Visual Report Builder Design complex data visualizations with an intuitive drag-and-drop interface that requires no front-end development.
- Self-Service Exploration Empower your customers to explore their own data and create custom views without needing help from your support team.
- Automated Email Reports Set up scheduled data delivery so your users receive PDF or CSV reports directly in their inboxes.
- White-Labeling Customize colors, fonts, and themes to ensure your analytics look like a native part of your software.
- AI Report Generation Let your users generate custom charts and insights using natural language queries powered by integrated AI.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
Explo Pricing
- 1 Dashboard
- Unlimited internal viewers
- Standard data connectors
- Explo watermark included
- Community support
- Everything in Free, plus:
- Unlimited dashboards
- Full white-labeling
- Embed options (Iframe/React)
- Email reports
- Priority support
Looker Pricing
Pros & Cons
Explo
Pros
- Extremely fast deployment compared to building in-house
- Highly customizable CSS for perfect brand matching
- Excellent customer support and responsive engineering team
- Intuitive SQL editor for quick data modeling
Cons
- Starting price point is high for early startups
- Learning curve for complex SQL-based data transformations
- Limited advanced visualization types compared to legacy BI
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database