AdRoll
AdRoll is a comprehensive digital marketing platform providing unified advertising and email tools to help e-commerce brands attract new customers and turn past visitors into loyal repeat buyers.
EZ Texting
EZ Texting is a comprehensive SMS marketing software that helps businesses grow by sending bulk text messages, automating customer alerts, and managing two-way conversations to increase engagement and sales.
Quick Comparison
| Feature | AdRoll | EZ Texting |
|---|---|---|
| Website | adroll.com | eztexting.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $20/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2004 |
| Headquarters | San Francisco, USA | Santa Monica, USA |
Overview
AdRoll
AdRoll gives you a single platform to manage your display ads, social media campaigns, and email marketing. Instead of jumping between different dashboards, you can launch retargeting ads across Google, Facebook, and Instagram while simultaneously sending automated recovery emails to shoppers who left items in their carts.
You can easily track how your cross-channel efforts work together to drive sales using centralized attribution reporting. The platform is specifically designed for growing e-commerce brands that need to automate their customer acquisition and retention without managing a dozen different tools. It integrates directly with major online store builders like Shopify and WooCommerce to sync your product catalog instantly.
EZ Texting
EZ Texting is a versatile SMS marketing platform designed to help you reach your customers instantly where they spend the most time—on their phones. You can launch bulk text campaigns, send automated appointment reminders, and manage two-way customer service conversations from a single intuitive dashboard. Whether you are looking to drive foot traffic with mobile coupons or alert your staff about internal updates, the platform provides the tools to handle high-volume messaging with ease.
The software is built for small to mid-sized businesses across industries like retail, real estate, and fitness that need a direct line to their audience. You can get started quickly with a 14-day free trial to explore features like contact management and message templates. With flexible pricing plans starting at $20 per month, it scales alongside your business as your contact list and messaging needs grow.
Overview
AdRoll Features
- Cross-Channel Retargeting Bring back lost visitors by showing personalized ads across millions of websites and social media platforms they visit next.
- Brand Awareness Ads Reach new potential customers who look like your existing buyers using advanced demographic and interest-based targeting.
- Email Automation Send triggered emails for abandoned carts or product recommendations that perfectly match the ads your customers see online.
- Unified Dashboard View all your campaign performance metrics in one place to see exactly which channels are driving the most revenue.
- Dynamic Creative Automatically generate ads that feature the exact products your visitors were just looking at on your website.
- Consent Management Stay compliant with privacy regulations like GDPR and CCPA using built-in tools to manage user data permissions.
EZ Texting Features
- Bulk Text Messaging. Send thousands of text messages at once to announce sales, events, or urgent updates to your entire contact list.
- Two-Way Texting. Chat directly with your customers in real-time to answer questions, provide support, and build stronger personal relationships.
- MMS Picture Messaging. Capture attention by adding images, GIFs, and audio files to your messages to increase engagement and click-through rates.
- Automated Keywords. Grow your list automatically by letting customers text a specific keyword to your number to join your marketing groups.
- Message Scheduling. Plan your marketing calendar in advance by scheduling messages to go out at the exact date and time you choose.
- Contact Management. Organize your audience into specific groups so you can send targeted, relevant content to the right people every time.
Pricing Comparison
AdRoll Pricing
- Pay-as-you-go ad spend
- Retargeting across web and social
- Brand awareness campaigns
- Standard reporting
- Email support
- Everything in Ads Only, plus:
- Up to 1,000 emails per month
- Automated email recipes
- Advanced social targeting
- Monthly ad credits included
- Priority customer support
EZ Texting Pricing
- 1 local or toll-free number
- 1 keyword included
- Up to 500 messages per month
- Standard delivery speed
- Basic reporting and analytics
- Everything in Launch, plus:
- Up to 2,000 messages per month
- 3 keywords included
- Faster message delivery speeds
- Advanced reporting tools
Pros & Cons
AdRoll
Pros
- Centralized management for multiple ad networks
- Easy integration with Shopify and WooCommerce
- Highly effective dynamic retargeting capabilities
- User-friendly interface for non-technical marketers
- Consolidated reporting across web and social
Cons
- Attribution modeling can feel overly optimistic
- Customer support response times vary
- Limited customization for email templates
- Minimum spend requirements for some features
EZ Texting
Pros
- User-friendly interface makes it easy to launch campaigns quickly
- Reliable message delivery for time-sensitive alerts and promotions
- Helpful customer support team available for technical assistance
- Simple contact import process saves time during initial setup
Cons
- Pricing can become expensive as message volume increases
- Mobile app lacks some features found on the desktop version
- Strict compliance filters may occasionally flag legitimate messages