FieldAssist vs PlanoHero Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

FieldAssist

0.0 (0 reviews)

FieldAssist is a specialized sales automation platform designed to help consumer goods brands streamline field operations, monitor real-time secondary sales, and optimize distribution networks through data-driven insights.

Starting at --
Free Trial NO FREE TRIAL
VS

PlanoHero

0.0 (0 reviews)

PlanoHero is a specialized retail management software providing automated planogram creation, shelf space optimization, and real-time store execution tracking to help retailers and manufacturers increase sales through better product placement.

Starting at --
Free Trial 14 days

Quick Comparison

Feature FieldAssist PlanoHero
Website fieldassist.in planohero.com
Pricing Model Custom Custom
Starting Price Custom Pricing Custom Pricing
FREE Trial ✘ No free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile desktop
Integrations SAP Microsoft Dynamics Oracle Tally Salesforce Power BI Tableau SAP Microsoft Dynamics Oracle 1C Excel
Target Users mid-market enterprise mid-market enterprise
Target Industries retail manufacturing retail consumer-goods
Customer Count 0 0
Founded Year 2014 2015
Headquarters Gurugram, India Kyiv, Ukraine

Overview

F

FieldAssist

FieldAssist provides you with a comprehensive suite of tools to manage your entire field sales operation from a single interface. You can track your sales team's location in real-time, monitor individual performance against targets, and digitize the entire order-booking process at retail outlets. By moving away from manual reporting, you gain immediate visibility into secondary sales data and inventory levels across your distribution network.

The platform helps you bridge the gap between your back office and the field, ensuring your sales reps follow optimized permanent journey plans. You can also manage complex schemes, discounts, and visual merchandising audits directly through the mobile app. It is specifically built for FMCG and CPG brands that need to scale their distribution and improve market share through actionable retail analytics.

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PlanoHero

PlanoHero is a comprehensive retail space planning platform designed to help you automate the complex process of planogramming. You can create detailed 2D and 3D store layouts, define equipment dimensions, and arrange products based on consumer behavior and sales data. The platform bridges the gap between headquarters and the shop floor by allowing you to send finished planograms directly to store clusters and track their execution in real-time.

You can optimize your shelf space using built-in analytical tools that highlight top-performing items and identify 'dead' zones. The software also includes a dedicated mobile app for store departments, ensuring your team can verify layouts and report discrepancies instantly. It is specifically built for retail chains, manufacturers, and distributors who need to maintain consistent merchandising standards across multiple locations while reducing manual labor.

Overview

F

FieldAssist Features

  • Smart Sales App Empower your field reps to book orders, check stock levels, and view historical data directly from their mobile devices.
  • Real-time Tracking Monitor your sales team's live location and track their daily route completion to ensure maximum market coverage.
  • Analytics Dashboard Access visual reports on secondary sales, productivity trends, and SKU performance to make faster, data-backed business decisions.
  • Beat Optimization Create and manage permanent journey plans for your reps to ensure they visit the right outlets at the right frequency.
  • Visual Merchandising Capture photos of store displays and shelf space to verify execution and maintain brand standards across all retail points.
  • Scheme Management Configure complex trade promotions and discounts that apply automatically during the order process to prevent billing errors.
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PlanoHero Features

  • Planogram Builder. Create professional 2D and 3D planograms quickly using a drag-and-drop interface and automated product placement rules.
  • Store Mapping. Design your entire store layout including equipment, walls, and aisles to visualize the complete customer journey.
  • Sales Analytics. Analyze shelf productivity and sales data directly within the tool to make informed decisions about product facings.
  • Mobile Execution App. Send planograms to store employees' mobile devices so they can implement layouts and upload photo reports for verification.
  • Inventory Synchronization. Connect your product database to automatically update dimensions, images, and stock levels across all your active planograms.
  • Cluster Management. Group your stores by size or format to apply specific merchandising rules to multiple locations simultaneously.

Pricing Comparison

F

FieldAssist Pricing

P

PlanoHero Pricing

Pros & Cons

M

FieldAssist

Pros

  • Excellent offline mode for areas with poor connectivity
  • Highly intuitive interface for field sales representatives
  • Accurate real-time location tracking and geo-fencing
  • Robust reporting that simplifies complex sales data
  • Responsive customer support during the implementation phase

Cons

  • Initial setup and data migration takes time
  • Mobile app can be heavy on battery usage
  • Advanced customization requires assistance from their team
A

PlanoHero

Pros

  • Significant reduction in time spent creating manual planograms
  • Real-time visibility into store-level execution and compliance
  • Intuitive 3D visualization helps teams understand shelf layouts
  • Strong integration capabilities with existing retail ERP systems

Cons

  • Initial setup requires detailed product dimension data
  • Learning curve for advanced analytical reporting features
  • Mobile app performance depends on store internet stability
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