Fivestars vs Yotpo Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Fivestars

0.0 (0 reviews)

Fivestars is a comprehensive customer loyalty and marketing platform that helps small businesses increase repeat visits through automated rewards, personalized messaging, and integrated payment processing solutions.

Starting at --
Free Trial NO FREE TRIAL
VS

Yotpo

0.0 (0 reviews)

Yotpo is an integrated retention marketing platform that helps e-commerce brands increase customer lifetime value through connected solutions for reviews, loyalty programs, SMS marketing, and visual user-generated content.

Starting at Free
Free Trial NO FREE TRIAL

Quick Comparison

Feature Fivestars Yotpo
Website fivestars.com yotpo.com
Pricing Model Subscription Freemium
Starting Price Custom Pricing Free
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✓ Has free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile
Integrations Clover Square Toast QuickBooks Mailchimp Shopify BigCommerce Adobe Commerce Salesforce Klaviyo Zendesk Google Shopping Facebook Instagram Walmart
Target Users small-business small-business mid-market enterprise
Target Industries retail food-and-beverage health-and-beauty
Customer Count 0 0
Founded Year 2011 2011
Headquarters San Francisco, USA New York, USA

Overview

F

Fivestars

Fivestars helps you turn one-time shoppers into lifelong customers by automating your retention marketing. Instead of managing messy paper punch cards, you get a digital loyalty program that captures customer data at the point of sale. You can automatically send personalized offers via text, email, or the Fivestars mobile app to bring people back during slow hours or special events.

The platform combines a customer-facing touch screen with powerful backend automation to track spending habits and visit frequency. You can see exactly which promotions drive revenue and adjust your strategy in real-time. It is designed specifically for local brick-and-mortar businesses like coffee shops, restaurants, and retail boutiques that want to compete with big-box rewards programs without the technical headache.

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Yotpo

Yotpo provides you with a unified platform to manage your entire post-purchase customer journey. Instead of juggling multiple disconnected tools, you can sync your customer reviews, loyalty programs, and SMS marketing to create a more personalized shopping experience. You can collect high-quality product reviews, launch tiered rewards programs, and send automated text messages that drive repeat sales directly from your dashboard.

The platform is designed specifically for online retailers looking to build brand trust and keep customers coming back. By connecting your marketing data across different channels, you can see exactly how your reviews influence your loyalty sign-ups and how your SMS campaigns impact overall retention. It integrates deeply with major e-commerce platforms like Shopify, BigCommerce, and Adobe Commerce to automate your marketing workflows.

Overview

F

Fivestars Features

  • Digital Loyalty Program Replace paper cards with a digital system that tracks points and rewards automatically at your checkout counter.
  • Autopilot Marketing Send automated 'we miss you' messages and birthday rewards to customers who haven't visited in a while.
  • Promotions & Announcements Blast one-time offers or event updates to your entire customer base via text and mobile app notifications.
  • Customer Insights Access a detailed dashboard to see your total reach, visit frequency, and which customers spend the most.
  • Integrated Payments Process credit card transactions and sign up loyalty members in one single step to speed up your lines.
  • Fivestars Consumer App Get discovered by millions of local shoppers who use the Fivestars app to find rewarded businesses nearby.
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Yotpo Features

  • Review Generation. Collect more high-quality product reviews and ratings automatically with frictionless requests sent via email and SMS.
  • Loyalty & Rewards. Build custom loyalty programs with points, tiered VIP levels, and referral incentives to increase your customer lifetime value.
  • SMS Bump. Send personalized text messages for abandoned carts, new product launches, and flash sales with high engagement rates.
  • Visual UGC. Showcase customer photos and videos across your website to build trust and create a more relatable shopping experience.
  • Subscription Management. Turn your products into recurring revenue streams with easy-to-manage subscription options for your regular customers.
  • Syndication. Distribute your product reviews across social media and search engines to improve your visibility and click-through rates.

Pricing Comparison

F

Fivestars Pricing

Y

Yotpo Pricing

Free
$0
  • Up to 50 monthly orders
  • Automatic review request emails
  • Reviews widget and badges
  • Social media pushing
  • Content moderation tools

Pros & Cons

M

Fivestars

Pros

  • Extremely high customer adoption rate due to simple phone number sign-up
  • Automated 'we miss you' texts effectively drive repeat foot traffic
  • Large existing network of users helps new businesses get discovered
  • User-friendly tablet interface requires almost no staff training

Cons

  • Monthly subscription fees can be high for very small shops
  • Hardware requirements may lead to counter space clutter
  • Limited customization options for the mobile app interface
A

Yotpo

Pros

  • Seamless integration with Shopify and BigCommerce
  • High conversion rates on automated SMS campaigns
  • Professional and customizable review widgets
  • Effective loyalty program templates that drive retention

Cons

  • Pricing scales quickly as order volume increases
  • Technical support response times can be slow
  • Steep learning curve for complex loyalty setups
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