Front
Front is a customer operations platform that transforms your email inbox into a collaborative workspace where teams manage shared conversations, automate workflows, and deliver personalized service at scale.
Groove
Groove is a simple help desk software designed to help small businesses manage customer support emails, live chat, and knowledge bases through a collaborative team inbox.
Quick Comparison
| Feature | Front | Groove |
|---|---|---|
| Website | front.com | groovehq.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/month | $12/month |
| FREE Trial | ✓ 7 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2011 |
| Headquarters | San Francisco, USA | Newport, USA |
Overview
Front
Front transforms your traditional email inbox into a powerful customer operations platform. Instead of juggling disconnected tools, you can manage all your communication channels—email, SMS, live chat, and social media—in one collaborative space. You can assign messages to teammates, chat internally on customer threads without forwarding emails, and use shared drafts to ensure every response is perfect before it goes out.
The platform helps you eliminate the chaos of BCCs and forwarded threads while providing deep visibility into team performance. You can automate repetitive routing tasks and integrate your CRM data directly into your inbox so you always have context. It is designed for teams that need the efficiency of a help desk with the personal touch of a standard email client.
Groove
Groove provides a streamlined help desk solution that feels just like using personal email but with powerful collaboration tools behind the scenes. You can manage all your customer interactions—from email and live chat to social media—in one unified dashboard. This eliminates the clutter of shared passwords and forwarded threads, allowing your team to work together on tickets without stepping on each other's toes.
The platform is specifically built for growing small businesses that have outgrown traditional email but find enterprise tools too complex. You can set up a self-service knowledge base to reduce ticket volume and use built-in reporting to track your team's performance. With its focus on simplicity, you can get your entire support operation up and running in minutes rather than days.
Overview
Front Features
- Shared Inboxes Manage group addresses like support@ or sales@ together so your team has total visibility into every incoming message.
- Internal Comments Chat with your teammates directly on email threads to solve problems faster without ever sending an internal forward.
- Message Assignment Assign clear owners to every conversation so no customer request ever falls through the cracks or gets double-handled.
- Workflow Automation Create custom rules to route messages, trigger alerts, and tag conversations based on keywords or sender information automatically.
- Omnichannel Support Connect email, WhatsApp, SMS, and social media into one view so you can reply to everyone from one place.
- Analytics & Reporting Track your team's response times and message volume with detailed dashboards to optimize your customer service operations.
- Shared Drafts Collaborate on replies with your colleagues in real-time to ensure your team provides the most accurate and helpful answers.
- SLA Management Set up automated reminders for overdue replies so you always meet your service level agreements and keep customers happy.
Groove Features
- Shared Inbox. Manage all your support emails, chats, and social messages in one collaborative space where nothing falls through the cracks.
- Knowledge Base. Create a 24/7 self-service help center so your customers can find answers instantly without needing to email you.
- Live Chat. Connect with your website visitors in real-time to answer questions and solve issues before they leave your site.
- Internal Notes. Collaborate privately with teammates directly inside support tickets to solve complex problems faster without the customer seeing.
- Collision Detection. See exactly who is viewing or replying to a ticket in real-time to prevent double-replies to customers.
- Reporting & Analytics. Track your average response times, resolution rates, and busiest hours to optimize your team's performance and schedule.
Pricing Comparison
Front Pricing
- Up to 10 seats
- Email, SMS, and Live Chat
- Shared inboxes
- Internal comments
- Basic rule templates
- Individual email accounts
- Everything in Starter, plus:
- Up to 50 seats
- Advanced workflow automation
- SLA rules and alerts
- Basic analytics
- CRM integrations
Groove Pricing
- Unlimited conversations
- 1 Mailbox
- 1 Knowledge Base
- Web Widget
- Basic reporting
- Assignment & internal notes
- Everything in Standard, plus:
- Unlimited Mailboxes
- Unlimited Knowledge Bases
- Live Chat
- Reporting API
- 25+ Integrations
Pros & Cons
Front
Pros
- Eliminates internal email clutter through comments
- Intuitive interface feels like a standard inbox
- Excellent visibility into who is handling what
- Powerful automation rules save significant manual time
- Seamless integration with popular CRM tools
Cons
- Higher price point compared to basic inboxes
- Steep learning curve for complex automation rules
- Mobile app lacks some advanced desktop features
- Search functionality can be slow with large archives
Groove
Pros
- Extremely easy to set up and learn
- Interface feels familiar like a standard inbox
- Excellent internal collaboration tools for teams
- Affordable pricing for small support teams
- Clean and clutter-free user interface
Cons
- Limited advanced automation for complex workflows
- Reporting can be too basic for large teams
- Fewer native integrations than enterprise competitors