Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
GatherUp
GatherUp is a customer experience and online review management platform that helps you automate feedback collection, monitor online reviews, and showcase customer testimonials to build brand trust.
Quick Comparison
| Feature | Drip | GatherUp |
|---|---|---|
| Website | drip.com | gatherup.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $99/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | Minneapolis, USA | St. Cloud, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
GatherUp
GatherUp helps you take control of your brand's online reputation by automating the way you collect and manage customer feedback. Instead of chasing down reviews manually, you can set up automated requests via email or text to reach customers right after their experience. This allows you to catch unhappy customers privately before they post online while encouraging your fans to share their positive stories on sites like Google and Facebook.
You can monitor reviews from over 30 different platforms in a single dashboard, saving you from constant manual checking. The platform also lets you display your best reviews directly on your website with automated widgets, turning your happy customers into a powerful sales tool. It is designed for businesses of all sizes, from local shops to large agencies managing hundreds of client locations.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
GatherUp Features
- Automated Review Requests. Send personalized feedback requests via email or SMS automatically to ensure you never miss an opportunity to hear from a customer.
- Review Monitoring. Track your ratings across 30+ review sites in one central dashboard so you can respond to feedback the moment it appears.
- Review Widget. Display your best customer testimonials on your website automatically to build immediate trust with new visitors and improve SEO.
- First-Party Feedback. Gather direct ratings and net promoter scores to understand customer sentiment privately before they head to public review sites.
- Social Sharing. Turn your best reviews into branded social media posts with just a few clicks to highlight your success on Instagram and Facebook.
- Customer Insights. Use text and sentiment analysis to identify common themes in your reviews and discover exactly what your customers love or dislike.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
GatherUp Pricing
- 1 Location included
- Email and SMS requests
- Monitor 30+ review sites
- Website review widgets
- Social sharing tools
- Customer sentiment analysis
- Everything in Business, plus:
- Advanced reporting features
- White-label reporting options
- API access for integrations
- Priority support access
- Multi-user management
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
GatherUp
Pros
- Automated workflows significantly increase review volume
- Centralized dashboard simplifies multi-site review monitoring
- Review widgets are easy to install and customize
- Excellent customer support and onboarding experience
Cons
- Entry-level pricing is high for very small businesses
- SMS credits may require additional costs
- Learning curve for advanced reporting filters