CleverTap
CleverTap is an all-in-one customer engagement platform that helps you personalize user experiences through real-time behavioral analytics, automated multi-channel messaging, and AI-driven lifecycle optimization to increase retention.
Glance
Glance provides guided navigation and visual engagement solutions including cobrowse, screen sharing, and mobile app viewing to help enterprises deliver high-touch human support within digital customer journeys.
Quick Comparison
| Feature | CleverTap | Glance |
|---|---|---|
| Website | clevertap.com | glance.cx |
| Pricing Model | Subscription | Custom |
| Starting Price | $75/month | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 1996 |
| Headquarters | Mountain View, USA | Wakefield, USA |
Overview
CleverTap
CleverTap helps you solve the challenge of user retention by connecting your customer data with automated engagement tools. You can track how users interact with your app or website in real-time and use those insights to trigger personalized messages across push notifications, email, SMS, and in-app messages. This allows you to move away from generic blasts and instead send the right message at the moment your user is most likely to convert.
The platform is built for growth-focused teams in industries like fintech, ecommerce, and entertainment who need to scale their personalization efforts. You can build complex user journeys visually, experiment with A/B testing, and use AI to predict which users are at risk of churning. By centralizing your analytics and messaging, you eliminate data silos and create a more consistent experience for your customers across every digital touchpoint.
Glance
Glance helps you bridge the gap between digital self-service and human connection by letting your agents see exactly what your customers see. You can join your customers inside your website or mobile app instantly to provide guided navigation, resolve complex issues, and complete transactions without the friction of traditional screen sharing. It is designed specifically for enterprise-level security and privacy, ensuring sensitive data remains masked during every session.
You can use the platform to reduce average handle times and increase first-call resolution across sales, support, and services teams. It integrates directly into your existing CRM or contact center stack, allowing your team to launch visual sessions with a single click. Whether you are helping a client fill out a complex form or closing a high-value sale, you provide a personal touch that builds long-term loyalty.
Overview
CleverTap Features
- Real-Time Analytics Track user behavior as it happens so you can understand exactly how people navigate your app and where they drop off.
- Omnichannel Messaging Reach your users wherever they are by coordinating messages across push notifications, email, SMS, WhatsApp, and in-app banners.
- Visual Journey Builder Design automated customer lifecycles with a drag-and-drop interface to guide users from onboarding to their first purchase.
- AI-Powered Segments Group your users automatically based on their likelihood to churn or convert using built-in machine learning models.
- Dynamic Personalization Insert user names, past purchases, or local weather data into your messages to make every interaction feel one-on-one.
- A/B and Multivariate Testing Test different message copies, images, and delivery times to discover what truly resonates with your specific audience.
Glance Features
- Guided Cobrowsing. Join your customers on any webpage to navigate together and highlight specific elements without needing any downloads.
- Mobile App Sharing. See exactly what is happening inside your native iOS or Android apps to provide instant mobile support.
- Data Masking. Protect customer privacy by automatically hiding sensitive fields like credit card numbers or passwords from your agents.
- Agent Video. Humanize the digital experience by showing your face through a small video window while you guide customers.
- One-Click Connect. Launch a session instantly from your CRM or chat window without forcing customers to enter complex codes.
- Universal Join. Allow your customers to join a session from any browser or device with zero software installation required.
Pricing Comparison
CleverTap Pricing
- Up to 5,000 Monthly Active Users
- Real-time user insights
- Push, email, and in-app messaging
- Basic segmentation
- A/B testing tools
- Standard technical support
- Everything in Essentials, plus:
- Advanced lifecycle optimizer
- AI-driven intent based segments
- WhatsApp and SMS integrations
- Custom data priority
- Dedicated account management
Glance Pricing
Pros & Cons
CleverTap
Pros
- Excellent real-time data processing for immediate action
- Highly granular segmentation capabilities for precise targeting
- Comprehensive omnichannel support within a single dashboard
- Strong visual journey builder simplifies complex automations
Cons
- Initial technical integration requires significant developer resources
- Steep learning curve for advanced analytics features
- Pricing can scale quickly as user base grows
- Documentation can be dense for non-technical users
Glance
Pros
- Seamless integration with major CRM platforms like Salesforce
- No-download requirement makes it easy for customers to join
- Robust security features satisfy strict compliance requirements
- Significantly reduces customer frustration during complex tasks
Cons
- Initial technical setup requires coordination with IT teams
- Lack of transparent public pricing makes budgeting difficult
- Mobile SDK implementation requires developer resources