FullStory
FullStory is a behavioral data platform that helps you find and fix friction points in your digital experience by capturing every user interaction on your website or mobile app.
Glassbox
Glassbox is a digital experience intelligence platform that captures every user session to help you visualize customer journeys, identify technical friction, and optimize conversion rates across your websites and mobile apps.
Quick Comparison
| Feature | FullStory | Glassbox |
|---|---|---|
| Website | fullstory.com | glassbox.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2010 |
| Headquarters | Atlanta, USA | London, UK |
Overview
FullStory
FullStory helps you understand exactly how users interact with your digital products so you can eliminate friction and boost conversions. Instead of guessing why users drop off, you can watch high-fidelity session replays and analyze heatmaps to see their real-world experience. It automatically captures every click, swipe, and scroll without requiring manual event tagging, giving you a complete picture of the customer journey from start to finish.
You can use the platform to identify technical bugs, surface UX flaws, and quantify the financial impact of specific site issues. It serves product managers, engineers, and digital marketers at mid-market and enterprise companies who need to make data-driven decisions. By connecting qualitative insights with quantitative data, you can prioritize your roadmap based on what actually matters to your customers.
Glassbox
Glassbox gives you a complete view of how customers interact with your digital products by capturing every click, scroll, and hover in real-time. You can watch high-fidelity session replays to see exactly where users struggle, allowing you to fix bugs and friction points before they impact your bottom line. It automatically surfaces technical errors and performance issues, so your engineering and product teams can stop guessing and start solving.
The platform goes beyond simple replays by providing AI-driven insights into user behavior and journey mapping. You can quantify the financial impact of specific site issues and prioritize your roadmap based on actual user data. Whether you are managing a complex e-commerce site or a high-traffic mobile app, it helps you create smoother digital experiences that keep your customers coming back.
Overview
FullStory Features
- Session Replay Watch high-fidelity reconstructions of real user sessions to see exactly where people get stuck or frustrated on your site.
- Heatmaps and Clickmaps Visualize aggregate user behavior to identify which elements grab attention and which parts of your page are being ignored.
- Frustration Signals Automatically detect 'rage clicks' and 'dead clicks' so you can quickly find and fix the most painful parts of your UI.
- Funnel Analysis Build conversion funnels in seconds to see where users drop off and instantly watch replays of those specific moments.
- Privacy by Design Protect your users' sensitive data with robust, private-by-default masking tools that ensure personal information never leaves their browser.
- Mobile App Monitoring Capture native mobile interactions on iOS and Android to ensure your app experience is as smooth as your desktop site.
Glassbox Features
- Session Replay. Watch high-fidelity recreations of actual user sessions to see exactly how people navigate your website or mobile app.
- Struggle Score. Identify frustrated users automatically with AI that detects repetitive clicking, erratic mouse movement, and rapid page refreshes.
- Performance Analytics. Monitor page load times and technical errors in real-time to understand how site speed affects your conversion rates.
- Customer Journey Mapping. Visualize the paths users take through your site to find where they get lost or abandon their carts.
- Interaction Heatmaps. See which elements on your page grab the most attention and which buttons users ignore with aggregate interaction data.
- Funnel Analysis. Track conversion steps and instantly watch replays of users who dropped out of the funnel to find the cause.
Pricing Comparison
FullStory Pricing
- 1,000 sessions per month
- 1 month of data retention
- Session Replay
- Heatmaps
- Basic frustration signals
- Everything in Free, plus:
- Custom session volume
- Extended data retention
- Advanced funnel analytics
- Segment filtering
- Full suite of integrations
Glassbox Pricing
Pros & Cons
FullStory
Pros
- Incredible detail in session replays compared to competitors
- Automatic data capture requires no manual event tagging
- Powerful search filters make finding specific sessions easy
- Excellent privacy controls for masking sensitive user data
Cons
- Pricing can be high for high-traffic websites
- Steep learning curve for advanced analytical features
- Data retention limits can be restrictive on lower plans
Glassbox
Pros
- Captures 100% of sessions without requiring manual tagging
- Powerful search filters help you find specific user sessions quickly
- Provides deep technical insights into client-side errors and logs
- Native mobile app support offers parity with web tracking
Cons
- Initial setup and configuration requires significant technical resources
- The interface has a steep learning curve for new users
- Pricing is generally geared toward mid-market and enterprise budgets