Givebutter
Givebutter is an all-in-one fundraising platform that helps nonprofits raise money, manage donor data, and engage supporters through modern tools like Venmo, digital wallets, and peer-to-peer campaigns.
GMass
GMass is a powerful email marketing and cold email solution that works directly inside your Gmail account to help you send mass campaigns and automated follow-ups easily.
Quick Comparison
| Feature | Givebutter | GMass |
|---|---|---|
| Website | givebutter.com | gmass.co |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2015 |
| Headquarters | Austin, USA | Chicago, USA |
Overview
Givebutter
Givebutter is an all-in-one fundraising solution designed to help you raise more money with less effort. Instead of juggling multiple disconnected tools, you can manage your entire donor lifecycle—from initial outreach and ticket sales to secure payment processing and long-term donor retention—within a single, unified dashboard.
You can launch custom donation forms, peer-to-peer campaigns, and automated auction events in minutes. The platform is built for nonprofits of all sizes, offering modern payment options like Venmo and Apple Pay to meet donors where they are. It solves the problem of high software costs by offering a unique tip-based model, ensuring more of your hard-earned funds go directly toward your mission.
GMass
GMass turns your regular Gmail or Google Workspace account into a full-featured email marketing platform. You can send mass emails, create complex mail merges using Google Sheets data, and schedule automated follow-up sequences that stop once a recipient replies. It lives entirely inside your Gmail interface, so you don't have to learn a new dashboard or export your contacts to external software.
You can use it to bypass Gmail's sending limits by connecting to external SMTP services or stay within standard limits for smaller outreach. It solves the problem of low engagement by making every mass email look like a personal, one-on-one message. Whether you are a recruiter, salesperson, or non-profit organizer, you can manage your entire outreach strategy without ever leaving your inbox.
Overview
Givebutter Features
- Modern Payment Options Boost your conversion rates by letting donors give via Venmo, PayPal, Apple Pay, and Google Pay instantly.
- Peer-to-Peer Campaigns Empower your supporters to create their own fundraising pages and spread your mission across their social networks.
- Built-in CRM Track every donor interaction and manage your contact database with automated profiles that update in real-time.
- Event & Ticket Management Sell tickets, manage guest lists, and check in attendees at the door using a built-in mobile scanning app.
- Auction Platform Run silent auctions with mobile bidding, automated outbid notifications, and instant checkout for winning participants.
- Marketing Automation Send personalized emails and text messages to your segments to keep your community engaged and informed.
GMass Features
- Google Sheets Integration. Connect your spreadsheets directly to Gmail to personalize every email with custom data fields from your rows.
- Automated Follow-ups. Set up a sequence of emails that send automatically until your recipient replies, clicks, or opens your message.
- Email Reporting. Track opens, clicks, and replies in real-time with detailed analytics reports generated right inside your Gmail account.
- Behavior-based Campaigns. Send new emails specifically to people who opened or clicked your previous messages to maximize your conversion rates.
- Scheduling. Draft your emails now and schedule them to go out at the exact time your prospects are most active.
- List Segmentation. Filter your mailing lists based on past engagement to ensure you only message the most relevant contacts.
Pricing Comparison
Givebutter Pricing
- Unlimited users and admins
- All fundraising features included
- Full CRM access
- Email and SMS marketing tools
- Donors cover platform fees via tips
- Everything in Free, plus:
- Remove tip prompts from checkout
- 1% fee for donation forms
- 3% fee for events and tickets
- 5% fee for auctions
GMass Pricing
- Up to 50 emails per day
- All standard features included
- Gmail-based sending
- Basic campaign tracking
- GMass branding on emails
- Everything in Free, plus:
- Unlimited email sending
- No GMass branding
- Basic mail merge features
- Address verification tool
- Email support
Pros & Cons
Givebutter
Pros
- Extremely fast setup process for new campaigns
- Modern checkout experience supports Venmo and digital wallets
- Consolidates CRM, marketing, and fundraising in one place
- Zero platform fees when using the tipping model
Cons
- Tipping prompts can sometimes confuse older donors
- Limited customization for advanced website embedding
- Reporting tools lack some deep enterprise-level analytics
GMass
Pros
- No new software to learn since it lives in Gmail
- Powerful Google Sheets integration for easy personalization
- Reliable automated follow-up sequences increase reply rates
- High deliverability by using Google's own mail servers
- Simple setup process takes less than a minute
Cons
- Requires Google Chrome to use the browser extension
- Interface can feel cluttered inside the Gmail window
- Daily sending limits are tied to Google's restrictions