Consensus
Consensus is an intelligent demo automation platform that helps you scale your sales engineering efforts by delivering personalized, interactive video demonstrations to prospects at every stage of the buying cycle.
Highspot
Highspot is a sales enablement platform that helps you increase the performance of your sales team by organizing content, delivering training, and providing analytics to close more deals.
Quick Comparison
| Feature | Consensus | Highspot |
|---|---|---|
| Website | goconsensus.com | highspot.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2012 |
| Headquarters | American Fork, USA | Seattle, USA |
Overview
Consensus
Consensus helps you solve the bottleneck of repetitive introductory demos by automating them through an interactive video platform. Instead of scheduling a live call for every lead, you can send personalized, branching video demos that let your prospects choose what features they want to see. This ensures your sales engineers spend their time on high-value, technical deep dives rather than basic overview presentations.
The platform tracks how prospects interact with your demos, giving you real-time insights into which stakeholders are involved and what features they care about most. You can identify the entire buying committee as your demo is shared internally, helping you multi-thread deals more effectively. It is designed primarily for B2B SaaS companies with complex products that require significant technical explanation during the sales process.
Highspot
Highspot gives you a unified platform to manage your sales content, training, and coaching in one place. You can organize all your marketing assets into intuitive 'Spots' so your sales reps always find the right materials for every buyer interaction. The platform uses AI to recommend the most effective content based on the specific deal stage and industry you are targeting.
Beyond content management, you can build and deliver interactive training lessons and coaching programs to keep your team sharp. You also get deep visibility into how prospects interact with your shared documents, allowing you to see exactly when they open files or click links. This data-driven approach helps you replicate the behaviors of your top-performing reps across your entire organization.
Overview
Consensus Features
- Interactive Video Demos Create branching video paths so your prospects can choose to see only the features relevant to their specific business needs.
- Stakeholder Tracking See exactly who is watching your demos and how long they spend on each section to identify key decision-makers.
- Demo Player Customization Personalize the demo experience with your prospect's logo and name to make every automated interaction feel like a 1:1 session.
- Demographic Lead Capture Gather essential lead data directly within the demo player before or after your prospects view your product's key capabilities.
- Salesforce Integration Sync all demo engagement data directly to your CRM so your sales team can follow up with data-driven insights.
- Analytics Dashboard Monitor which demo content performs best and identify where prospects drop off to continuously improve your sales messaging.
Highspot Features
- Smart Content Management. Organize your sales assets into searchable 'Spots' so you can find the exact document you need in seconds.
- AI-Driven Recommendations. Receive automated suggestions for the best content to use based on your specific deal stage and buyer persona.
- Sales Playbooks. Access guided selling strategies that combine content, tools, and training to help you navigate complex sales cycles effectively.
- Engagement Analytics. Track when prospects open your shared documents and which pages they spend the most time viewing during their review.
- Training and Coaching. Complete interactive lessons and practice your pitch within the platform to stay consistent with your company's latest messaging.
- Digital Sales Rooms. Create personalized, professional microsites for your buyers to access all relevant deal documents and collaborate with you directly.
Pricing Comparison
Consensus Pricing
Highspot Pricing
Pros & Cons
Consensus
Pros
- Significantly reduces the volume of repetitive introductory demos
- Provides excellent visibility into the hidden buying committee
- Integrates smoothly with major CRMs like Salesforce
- Helps sales engineers focus on complex technical tasks
Cons
- Initial setup and content creation requires significant time
- Pricing is not transparent for smaller teams
- Requires consistent video updates as product UI changes
Highspot
Pros
- Powerful search functionality makes finding specific sales assets effortless
- Detailed tracking shows exactly how buyers engage with your content
- Clean and intuitive interface simplifies the user onboarding process
- Seamless integration with major CRM platforms like Salesforce
- Effective organization of complex content libraries into manageable spots
Cons
- Initial setup and content migration requires significant time investment
- Advanced reporting features involve a steeper learning curve
- Mobile application performance can be inconsistent compared to desktop