Copper
Copper is a productivity-first CRM software designed specifically for Google Workspace users to manage contacts, track sales opportunities, and automate administrative tasks directly within your Gmail and Calendar.
Gong
Gong is a revenue intelligence platform that uses artificial intelligence to capture and analyze customer interactions across phone, email, and video to help your sales team close more deals.
Quick Comparison
| Feature | Copper | Gong |
|---|---|---|
| Website | copper.com | gong.io |
| Pricing Model | Subscription | Custom |
| Starting Price | $23/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2015 |
| Headquarters | San Francisco, USA | Palo Alto, USA |
Overview
Copper
Copper is a CRM built specifically for teams that live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales pipeline, track email conversations, and update contact details directly inside your Gmail inbox. It automatically syncs your data from Google Calendar and Docs, so you spend less time on manual entry and more time building relationships with your clients.
You can visualize your sales process through drag-and-drop pipelines and set up automated reminders to ensure no lead falls through the cracks. It is ideal for small to mid-sized agencies, consulting firms, and technology companies that need a streamlined way to manage complex relationships without the steep learning curve of traditional enterprise CRM platforms.
Gong
Gong gives you total visibility into your customer interactions by automatically capturing and analyzing every call, meeting, and email. Instead of relying on manual CRM updates or hearsay, you get a clear picture of what is actually happening in your sales cycles. You can identify which behaviors lead to closed deals and replicate those winning patterns across your entire team to drive more predictable revenue.
The platform helps you manage your pipeline more effectively by flagging at-risk deals and highlighting where your attention is needed most. Whether you are a sales leader looking to coach your reps or a front-line seller trying to stay organized, you can use these AI-driven insights to improve your win rates and shorten sales cycles. It integrates directly with your existing tech stack to turn raw data into actionable coaching and strategic guidance.
Overview
Copper Features
- Native Google Integration Manage your contacts and update deals directly within Gmail and Google Calendar without ever switching between different browser tabs.
- Automated Data Entry Scrape contact details from email signatures and sync calendar events automatically to keep your records accurate with zero manual effort.
- Visual Pipeline Management Track every deal across multiple stages using a clean drag-and-drop interface that gives you instant clarity on your revenue.
- Email Tracking Get real-time alerts when prospects open your emails or click your links so you can follow up at the perfect moment.
- Workflow Automation Set up triggers to automatically assign tasks, send follow-up emails, and update lead statuses based on specific team actions.
- Project Management Transition smoothly from closing a deal to managing the project with built-in tools for task tracking and file sharing.
Gong Features
- Call Recording and Transcription. Record and transcribe every sales call automatically so you can review key moments and share feedback without taking manual notes.
- Deal Intelligence. Identify at-risk deals in your pipeline by tracking engagement levels and spotting missing multi-threading or late-stage red flags.
- AI-Powered Coaching. Improve your team's performance with automated insights that highlight talk-to-listen ratios, question frequency, and effective handling of objections.
- Market Intelligence. Track how competitors are mentioned in conversations and see how your messaging resonates with prospects in real-time.
- CRM Auto-Association. Sync every interaction directly to your CRM accounts and opportunities to ensure your data is always accurate and up-to-date.
- Strategic Initiatives Tracking. Monitor how quickly your team adopts new talk tracks or product messaging to ensure your strategy is being executed on the front lines.
Pricing Comparison
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Team collaboration tools
- Standard reporting
- Everything in Starter, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields and filters
- Integration with 1,000+ apps
Gong Pricing
Pros & Cons
Copper
Pros
- Seamless integration with Gmail and Google Calendar
- Minimal learning curve for existing Google users
- Clean and intuitive user interface design
- Automated data scraping saves significant time
- Excellent mobile app for managing deals remotely
Cons
- Limited functionality for non-Google Workspace users
- Starter tier has a strict 3-user limit
- Reporting features can feel basic for enterprises
- Price per user is higher than competitors
Gong
Pros
- Unmatched visibility into remote sales conversations
- Saves hours of time on manual CRM data entry
- Highly accurate transcription and speaker identification
- Identifies winning sales patterns that are easy to replicate
- Integrates seamlessly with Zoom, Slack, and Salesforce
Cons
- Premium pricing requires a significant budget
- Initial setup and tagging require careful planning
- Can feel like 'Big Brother' without proper team buy-in