Frontify
Frontify is a cloud-based brand management platform that provides your team with a centralized space to build brand guidelines, manage digital assets, and collaborate on creative projects.
Hightail
Hightail is a cloud-based collaboration software that simplifies creative asset reviews by allowing you to share large files, collect precise feedback, and manage project approvals in one central location.
Quick Comparison
| Feature | Frontify | Hightail |
|---|---|---|
| Website | frontify.com | hightail.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2004 |
| Headquarters | St. Gallen, Switzerland | Campbell, USA |
Overview
Frontify
Frontify provides a centralized home for your entire brand, ensuring everyone stays on the same page. You can move beyond static PDF style guides by creating living, web-based brand guidelines that update in real-time. This allows your designers, marketers, and external partners to access the latest logos, colors, and fonts instantly without digging through endless email threads or outdated folders.
The platform simplifies how you store and share assets through a dedicated digital asset management system. You can also build UI pattern libraries to bridge the gap between design and development. Whether you are a growing startup or a global enterprise, Frontify helps you maintain brand consistency across every touchpoint while reducing the manual work involved in creative approvals and asset distribution.
Hightail
Hightail helps you streamline the entire creative process from initial file sharing to final approval. Instead of juggling endless email threads and confusing feedback, you can upload high-resolution files and invite your team or clients to leave comments directly on the creative assets. This visual approach ensures everyone is on the same page and eliminates the guesswork often associated with creative revisions.
You can manage your entire production pipeline by assigning tasks, setting due dates, and tracking version history in real-time. Whether you are a freelance designer or part of a large marketing agency, the platform scales to meet your needs with secure encryption and controlled access. It simplifies your workflow by consolidating feedback and file delivery into a single, professional environment.
Overview
Frontify Features
- Digital Asset Management Store, organize, and share your brand assets in a central hub so you always find the right file.
- Living Brand Guidelines Create interactive web-based guidelines that ensure your team always uses the most up-to-date brand elements and standards.
- Creative Collaboration Review designs and provide feedback directly on assets to speed up your approval process and reduce revision cycles.
- Digital Stationery Empower your non-designers to create brand-consistent documents and business cards using pre-approved, customizable templates.
- UI Pattern Library Document your code snippets and design components in one place to keep your digital products visually consistent.
- Brand Portal Set up a professional gateway for external partners to access approved brand materials without compromising your internal security.
Hightail Features
- Large File Sharing. Send high-resolution files up to 500GB quickly and securely without worrying about inbox size limits or compression issues.
- Visual Feedback. Leave precise comments on specific areas of images and videos so your team knows exactly what changes you need.
- Project Spaces. Organize your creative assets into dedicated spaces where you can manage files, feedback, and approvals in one place.
- Approval Routing. Streamline your sign-off process by assigning specific reviewers and tracking approval status for every version of your project.
- Version Control. Keep your projects organized by stacking new versions on top of old ones while maintaining a complete history of changes.
- Custom Branding. Present a professional image to your clients by adding your own logo and brand colors to your file-sharing pages.
Pricing Comparison
Frontify Pricing
- 1 Brand Guideline
- Up to 3 users
- Basic layout blocks
- Standard support
- Community access
- Everything in Free, plus:
- Unlimited Guideline pages
- Up to 5 users included
- Digital Asset Management
- Custom domain options
- Advanced layout blocks
Hightail Pricing
- 2GB total storage
- 100MB file size limit
- Share files and photos
- Basic collaboration tools
- Mobile app access
- Everything in Lite, plus:
- Unlimited total storage
- 25GB file size limit
- Individual file tracking
- Custom expiration dates
- Password protection
Pros & Cons
Frontify
Pros
- Intuitive interface makes brand guidelines easy to navigate
- Centralized asset storage eliminates version control issues
- Web-based guidelines are much easier to update than PDFs
- Strong permission settings for managing external agency access
Cons
- Initial setup of guidelines requires significant time investment
- Pricing can scale quickly for very large teams
- Some advanced customization requires basic CSS knowledge
Hightail
Pros
- Intuitive interface makes it easy for clients to leave feedback
- Handles very large video and high-res image files smoothly
- Consolidates feedback directly on the creative asset for clarity
- Professional presentation of files improves client relationships
Cons
- Mobile app features are limited compared to the web version
- Notification settings can be overwhelming during busy projects
- Free version has very restrictive file size limits