Backbase
Backbase provides an Engagement Banking Platform that helps financial institutions unify their customer journeys across all digital touchpoints and modernize their legacy banking systems with a customer-centric approach.
InAppStory
InAppStory is a customer engagement platform that helps you integrate interactive, full-screen stories into your mobile app to boost user retention and drive in-app conversions.
Quick Comparison
| Feature | Backbase | InAppStory |
|---|---|---|
| Website | backbase.com | inappstory.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2017 |
| Headquarters | Amsterdam, Netherlands | New York, USA |
Overview
Backbase
Backbase helps you transform your financial institution into a digital-first bank by unifying all your customer journeys onto a single platform. Instead of struggling with fragmented legacy systems, you can manage retail, business, and wealth management services through one cohesive interface. This approach allows you to move away from product-siloed operations and focus entirely on the customer experience across web and mobile channels.
You can orchestrate every touchpoint in the customer lifecycle, from initial onboarding and daily banking to complex loan applications. The platform acts as an engagement layer that sits on top of your existing core banking systems, giving you the flexibility to innovate quickly without the risk of a complete core replacement. It is designed specifically for mid-to-large sized banks and credit unions looking to compete with digital-native challengers.
InAppStory
InAppStory helps you transform your mobile app experience by adding familiar, vertical story formats that users already love from social media. You can create, publish, and manage interactive content like polls, quizzes, and progress bars without needing a developer for every update. This allows you to communicate with your users in a visually rich way that feels native to the mobile environment.
The platform is designed for product managers and marketers at mid-sized to enterprise companies who want to improve onboarding, announce new features, or run loyalty programs. By using real-time analytics, you can track how users interact with every slide and optimize your content strategy based on actual performance data. It bridges the gap between static app interfaces and dynamic user experiences.
Overview
Backbase Features
- Unified Engagement Layer Connect all your banking services into one single platform to provide a consistent experience across web and mobile apps.
- Digital Onboarding Create frictionless account opening processes that allow your customers to sign up and verify their identity in minutes.
- Banking-as-a-Service Deploy pre-built functional components for retail and business banking to accelerate your time-to-market for new digital features.
- Journey Orchestration Design and manage complex customer workflows visually to ensure every interaction feels personalized and relevant to your users.
- Employee Interface Empower your staff with a 360-degree view of customer data so they can provide better support and relevant product offers.
- Cloud-Native Deployment Scale your operations reliably using modern cloud infrastructure that supports high-volume transactions and ensures constant availability.
InAppStory Features
- No-Code Story Console. Create and edit professional stories using a drag-and-drop editor—no coding or app store updates required.
- Interactive Gamification. Boost participation by adding quizzes, polls, and interactive games directly into your app's story feed.
- Smart Segmentation. Deliver personalized content to specific user groups based on their behavior, location, or custom attributes.
- Advanced Analytics. Track opens, taps, and completion rates in real-time to understand exactly what resonates with your audience.
- Flexible SDK Integration. Integrate the lightweight SDK into your iOS or Android app quickly to start displaying stories immediately.
- User-Generated Content. Allow your users to upload their own stories, creating a community-driven experience within your own platform.
Pricing Comparison
Backbase Pricing
InAppStory Pricing
Pros & Cons
Backbase
Pros
- Highly flexible architecture supports complex banking requirements
- Significantly improves the end-user digital experience
- Strong library of pre-built widgets accelerates development
- Excellent documentation for developers and implementation partners
- Effective at modernizing legacy systems without replacement
Cons
- Implementation requires significant technical expertise and time
- High total cost of ownership for smaller institutions
- Frequent updates can require dedicated maintenance resources
InAppStory
Pros
- Fast implementation with well-documented mobile SDKs
- Intuitive editor makes content creation accessible for marketers
- High engagement rates compared to traditional banners
- Excellent technical support during the integration phase
Cons
- Pricing can be high for very small apps
- Requires initial developer time for the SDK setup
- Analytics dashboard has a slight learning curve