Folloze
Folloze is a B2B buyer experience platform that helps you create personalized digital journeys and high-impact content destinations to accelerate your sales cycles and drive deeper account engagement.
Influ2
Influ2 is a person-based advertising platform that helps you target specific decision-makers within your key accounts to align your sales and marketing efforts for better conversion.
Quick Comparison
| Feature | Folloze | Influ2 |
|---|---|---|
| Website | folloze.com | influ2.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2017 |
| Headquarters | San Mateo, USA | Mountain View, USA |
Overview
Folloze
Folloze gives you the tools to move away from static PDF attachments and generic landing pages. You can build highly personalized digital experiences for your prospects in minutes, allowing you to engage buyers with curated content tracks tailored to their specific industry, role, or stage in the buying journey.
The platform acts as a bridge between marketing and sales, providing your teams with real-time alerts when prospects interact with your content. You can see exactly which assets your buyers are consuming, helping you prioritize follow-ups and have more relevant conversations. It is designed primarily for mid-market and enterprise B2B organizations looking to scale their account-based marketing efforts through automated personalization.
Influ2
Influ2 is a person-based advertising platform designed to help you reach the specific individuals who matter most to your business. Instead of targeting broad accounts or job titles, you can select exact decision-makers and show them personalized ads across social media and the web. This precision ensures your marketing budget is spent only on the people who have the power to buy your product.
You can track exactly when a specific prospect clicks on your ad, allowing your sales team to follow up at the moment of highest intent. The platform bridges the gap between marketing impressions and sales conversations by providing name-level engagement data. It is primarily used by B2B marketing and sales teams at mid-market and enterprise companies looking to shorten their sales cycles.
Overview
Folloze Features
- Personalized Content Boards Create custom digital destinations for your accounts with drag-and-drop tools that require zero coding or web development skills.
- Buyer Intent Analytics Track exactly how prospects interact with your content so you can identify high-intent buyers before they even reach out.
- Sales Orchestration Empower your sales team to launch their own personalized campaigns using marketing-approved templates and pre-vetted content libraries.
- Real-Time Engagement Alerts Receive instant notifications via email or Slack the moment a key stakeholder opens your board or downloads a resource.
- Dynamic Content Personalization Automatically swap out logos, messaging, and featured assets based on the visitor's company data or previous behavior.
- Campaign Performance Tracking Measure the direct impact of your digital experiences on pipeline generation and deal velocity with built-in reporting dashboards.
Influ2 Features
- Person-Based Targeting. Select specific decision-makers by name and job title to ensure your ads only reach the people who can close deals.
- Multi-Channel Reach. Show your personalized ads across Facebook, LinkedIn, Instagram, and various web display networks to stay top-of-mind everywhere.
- Individual Engagement Tracking. See exactly which person clicked your ad and how many times they viewed it to measure true individual interest.
- Sales Alerts. Receive real-time notifications when a high-priority prospect interacts with your content so you can follow up immediately.
- Buying Group Insights. Monitor how an entire target account is engaging with your brand to identify when a collective buying decision is forming.
- CRM Integration. Sync your engagement data directly with your CRM to keep your sales and marketing teams aligned on lead status.
Pricing Comparison
Folloze Pricing
Influ2 Pricing
Pros & Cons
Folloze
Pros
- Extremely fast to deploy personalized landing pages
- Excellent visibility into prospect content consumption habits
- Strong integration with major CRM and MAP platforms
- Empowers sales teams to be more self-sufficient
Cons
- Initial template setup requires careful design planning
- Reporting interface can feel complex for new users
- Mobile viewing experience occasionally requires manual optimization
Influ2
Pros
- Unmatched precision in targeting specific individuals
- Provides clear visibility into which prospects are interested
- Helps align sales and marketing through shared data
- Easy setup for person-based advertising campaigns
Cons
- Requires a significant volume of targets to be effective
- Higher price point compared to broad display advertising
- Learning curve for optimizing individual ad creative