ActiveCampaign
Marketing Automation Software
ActiveCampaign helps you move beyond basic email blasts by automating your entire customer experience. You can track every interaction a lead has w
Influ2 is a person-based advertising platform that helps you target specific decision-makers within your key accounts to align your sales and marketing efforts for better conversion.
Main Demo Video
Influ2 is a person-based advertising platform designed to help you reach the specific individuals who matter most to your business. Instead of targeting broad accounts or job titles, you can select exact decision-makers and show them personalized ads across social media and the web. This precision ensures your marketing budget is spent only on the people who have the power to buy your product.
You can track exactly when a specific prospect clicks on your ad, allowing your sales team to follow up at the moment of highest intent. The platform bridges the gap between marketing impressions and sales conversations by providing name-level engagement data. It is primarily used by B2B marketing and sales teams at mid-market and enterprise companies looking to shorten their sales cycles.
Main dashboard with project overview
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Stop wasting your ad spend on irrelevant clicks. Influ2 gives you the tools to target specific people and track their individual engagement so your sales team knows exactly who to call.
Select specific decision-makers by name and job title to ensure your ads only reach the people who can close deals.
Show your personalized ads across Facebook, LinkedIn, Instagram, and various web display networks to stay top-of-mind everywhere.
See exactly which person clicked your ad and how many times they viewed it to measure true individual interest.
Receive real-time notifications when a high-priority prospect interacts with your content so you can follow up immediately.
Monitor how an entire target account is engaging with your brand to identify when a collective buying decision is forming.
Sync your engagement data directly with your CRM to keep your sales and marketing teams aligned on lead status.
Influ2 uses a custom pricing model tailored to your specific targeting needs and account volume. While they do not offer a public self-service pricing page, you can request a personalized demo to see the platform in action. You will typically work with their team to build a plan based on the number of targets you want to reach.
Based on feedback from marketing professionals on G2 and TrustRadius, here is what you should consider before choosing Influ2 for your ABM strategy:
Best for B2B marketing and sales teams at mid-market companies who need to reach specific executive decision-makers within high-value target accounts.
Influ2 is a powerful choice if you are moving away from broad lead generation toward a precise account-based marketing strategy. You can stop guessing which accounts are interested and start seeing exactly which people are clicking your ads, which is a massive advantage for your sales team.
While the custom pricing and targeting requirements mean it is not for small businesses with tiny budgets, the ROI is clear for high-ticket B2B sales. Consider this platform if you want to eliminate ad waste and provide your sales reps with warm, high-intent leads.
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Main dashboard with project overview