Influ2
Influ2 is a person-based advertising platform that helps you target specific decision-makers within your key accounts to align your sales and marketing efforts for better conversion.
Ortto
Ortto is a unified customer journey platform that combines marketing automation, customer data, and advanced analytics to help you attract, engage, and retain customers through personalized multi-channel experiences.
Quick Comparison
| Feature | Influ2 | Ortto |
|---|---|---|
| Website | influ2.com | ortto.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $599/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2015 |
| Headquarters | Mountain View, USA | Sydney, Australia |
Overview
Influ2
Influ2 is a person-based advertising platform designed to help you reach the specific individuals who matter most to your business. Instead of targeting broad accounts or job titles, you can select exact decision-makers and show them personalized ads across social media and the web. This precision ensures your marketing budget is spent only on the people who have the power to buy your product.
You can track exactly when a specific prospect clicks on your ad, allowing your sales team to follow up at the moment of highest intent. The platform bridges the gap between marketing impressions and sales conversations by providing name-level engagement data. It is primarily used by B2B marketing and sales teams at mid-market and enterprise companies looking to shorten their sales cycles.
Ortto
Ortto is a unified platform that brings your customer data, marketing automation, and analytics together in one place. Instead of jumping between disconnected tools, you can see exactly how your customers interact with your brand across every touchpoint. You can build complex automated journeys that trigger based on real-time behaviors, ensuring you always send the right message at the perfect moment.
The platform helps you break down data silos by connecting your existing tech stack—like your billing system, support desk, and website—into a single customer view. Whether you are a growing startup or an established enterprise, you can use these insights to personalize emails, SMS, and in-app messages. It simplifies the process of turning raw data into actionable marketing campaigns that drive measurable growth for your business.
Overview
Influ2 Features
- Person-Based Targeting Select specific decision-makers by name and job title to ensure your ads only reach the people who can close deals.
- Multi-Channel Reach Show your personalized ads across Facebook, LinkedIn, Instagram, and various web display networks to stay top-of-mind everywhere.
- Individual Engagement Tracking See exactly which person clicked your ad and how many times they viewed it to measure true individual interest.
- Sales Alerts Receive real-time notifications when a high-priority prospect interacts with your content so you can follow up immediately.
- Buying Group Insights Monitor how an entire target account is engaging with your brand to identify when a collective buying decision is forming.
- CRM Integration Sync your engagement data directly with your CRM to keep your sales and marketing teams aligned on lead status.
Ortto Features
- Visual Journey Builder. Create sophisticated automated workflows with a drag-and-drop canvas to guide customers through personalized brand experiences.
- Unified Customer Profiles. See a complete timeline of every interaction a customer has with your business across all integrated platforms.
- Multi-channel Messaging. Reach your audience wherever they are by sending coordinated messages via email, SMS, and in-app notifications.
- Real-time Analytics. Track your campaign performance and ROI instantly with customizable dashboards that show exactly what drives conversions.
- Advanced Segmentation. Group your audience based on their behavior, traits, or purchase history to deliver highly relevant content.
- AI Content Generation. Speed up your campaign creation by using built-in AI tools to write high-performing email subject lines.
Pricing Comparison
Influ2 Pricing
Ortto Pricing
- Up to 10,000 contacts
- Unlimited users
- Email & SMS marketing
- Visual journey builder
- Custom dashboards
- Standard integrations
- Everything in Professional, plus:
- Up to 20,000 contacts
- Advanced security features
- Priority support access
- Custom activity tracking
- Advanced data retention
Pros & Cons
Influ2
Pros
- Unmatched precision in targeting specific individuals
- Provides clear visibility into which prospects are interested
- Helps align sales and marketing through shared data
- Easy setup for person-based advertising campaigns
Cons
- Requires a significant volume of targets to be effective
- Higher price point compared to broad display advertising
- Learning curve for optimizing individual ad creative
Ortto
Pros
- Powerful data integration from multiple sources
- Highly intuitive visual journey mapping interface
- Excellent real-time reporting and attribution tools
- Consolidates multiple marketing tools into one
Cons
- Higher starting price point than competitors
- Learning curve for complex data mapping
- SMS credits require additional separate spend