Influ2
Influ2 is a person-based advertising platform that helps you target specific decision-makers within your key accounts to align your sales and marketing efforts for better conversion.
Reachdesk
Reachdesk is a direct mail and corporate gifting platform that helps you deliver personalized physical experiences to prospects and customers to drive pipeline and increase revenue.
Quick Comparison
| Feature | Influ2 | Reachdesk |
|---|---|---|
| Website | influ2.com | reachdesk.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2018 |
| Headquarters | Mountain View, USA | London, UK |
Overview
Influ2
Influ2 is a person-based advertising platform designed to help you reach the specific individuals who matter most to your business. Instead of targeting broad accounts or job titles, you can select exact decision-makers and show them personalized ads across social media and the web. This precision ensures your marketing budget is spent only on the people who have the power to buy your product.
You can track exactly when a specific prospect clicks on your ad, allowing your sales team to follow up at the moment of highest intent. The platform bridges the gap between marketing impressions and sales conversations by providing name-level engagement data. It is primarily used by B2B marketing and sales teams at mid-market and enterprise companies looking to shorten their sales cycles.
Reachdesk
Reachdesk is a global gifting platform that helps you break through the digital noise by sending personalized physical items to your prospects and customers. You can automate your direct mail campaigns, send e-gifts instantly, or ship custom branded bundles directly from your CRM. It eliminates the logistical headaches of sourcing, storing, and shipping items yourself while providing full tracking for every gift sent.
You can use the platform to book more meetings, accelerate deals in your pipeline, and celebrate customer milestones with meaningful gestures. By connecting your physical outreach to your existing sales and marketing stack, you get clear visibility into how your gifting strategy impacts your bottom line. It is designed for mid-market and enterprise teams looking to scale their personalized outreach globally.
Overview
Influ2 Features
- Person-Based Targeting Select specific decision-makers by name and job title to ensure your ads only reach the people who can close deals.
- Multi-Channel Reach Show your personalized ads across Facebook, LinkedIn, Instagram, and various web display networks to stay top-of-mind everywhere.
- Individual Engagement Tracking See exactly which person clicked your ad and how many times they viewed it to measure true individual interest.
- Sales Alerts Receive real-time notifications when a high-priority prospect interacts with your content so you can follow up immediately.
- Buying Group Insights Monitor how an entire target account is engaging with your brand to identify when a collective buying decision is forming.
- CRM Integration Sync your engagement data directly with your CRM to keep your sales and marketing teams aligned on lead status.
Reachdesk Features
- Global Warehouse Network. Store your branded merchandise in local warehouses across the globe to reduce shipping costs and ensure faster delivery to your recipients.
- Curated Marketplace. Access thousands of unique gifts, from local treats to premium brands, so you can find the perfect item for every persona.
- Instant eGifts. Send digital gift cards for coffee, lunch, or donations instantly via email or LinkedIn to reward quick actions from your prospects.
- Address Confirmation. Let your recipients provide their preferred delivery address before you ship, ensuring your gifts actually reach them while protecting their privacy.
- Automated Campaigns. Trigger gift sends automatically based on specific actions in your CRM, like a lead changing status or a contract being signed.
- ROI Reporting. Track exactly how much revenue your gifting campaigns generate with detailed analytics that sync directly with your sales opportunities.
Pricing Comparison
Influ2 Pricing
Reachdesk Pricing
Pros & Cons
Influ2
Pros
- Unmatched precision in targeting specific individuals
- Provides clear visibility into which prospects are interested
- Helps align sales and marketing through shared data
- Easy setup for person-based advertising campaigns
Cons
- Requires a significant volume of targets to be effective
- Higher price point compared to broad display advertising
- Learning curve for optimizing individual ad creative
Reachdesk
Pros
- Integrates deeply with Salesforce and HubSpot workflows
- Simplifies international shipping and customs logistics
- Address confirmation feature prevents wasted spend
- Wide variety of gift options in the marketplace
Cons
- Initial setup of custom bundles can be time-consuming
- Marketplace pricing for some items carries a premium
- Reporting interface has a slight learning curve