Infogram
Infogram is an intuitive visualization tool that helps you create engaging infographics, reports, and interactive maps to transform complex data into clear, compelling visual stories for your audience.
Looker
Looker is a modern business intelligence software providing a unified data model and real-time exploration tools to help you turn complex database information into actionable business insights.
Quick Comparison
| Feature | Infogram | Looker |
|---|---|---|
| Website | infogram.com | looker.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | Riga, Latvia | Santa Cruz, USA |
Overview
Infogram
Infogram helps you turn dry data into stunning interactive visuals without needing design or coding skills. You can choose from over 35 interactive chart types and 500 maps to build reports, social media graphics, and dashboards that grab attention. The drag-and-drop editor makes it easy to import data from spreadsheets or cloud services and watch your visualizations update in real-time.
You can collaborate with your team on projects and publish your finished work online or download high-quality files for presentations. Whether you are a marketer, educator, or journalist, the platform provides the flexibility to create branded content that resonates with your viewers. It offers a tiered approach starting with a free basic plan, scaling up to enterprise-level features for larger organizations.
Looker
Looker helps you explore and analyze your data through a centralized, governed lens. Instead of dealing with fragmented reports, you use a unique modeling language called LookML to define your business logic once and apply it across your entire organization. This ensures everyone works from a single version of the truth, whether you are building complex dashboards or performing ad-hoc data discovery.
You can integrate your data directly into your daily workflows by sending alerts to Slack or triggering actions in other applications. The platform is designed for data-driven teams in mid-market and enterprise companies who need to scale their analytics without losing consistency. By connecting directly to your SQL database, it eliminates the need for data extracts and provides real-time visibility into your business performance.
Overview
Infogram Features
- Interactive Charts Choose from over 35 chart types that let your audience hover, click, and explore data points for deeper insights.
- Live Data Integration Connect your charts to Google Sheets or JSON feeds to ensure your visualizations update automatically when your data changes.
- Object Animations Add movement to your reports with entry animations that guide your viewers' eyes to the most important information.
- Custom Templates Access a library of designer-made templates for infographics, slides, and social posts to jumpstart your creative process.
- Interactive Maps Build detailed heatmaps and regional maps using a library of over 500 countries and territories to visualize geographic trends.
- Team Collaboration Invite your colleagues to edit projects in real-time and manage permissions across different folders and workspaces.
Looker Features
- LookML Modeling. Define your business metrics once in a centralized layer so every department stays aligned on the same data definitions.
- Real-time Dashboards. Create live, interactive visualizations that update instantly as your underlying database changes—no manual refreshes required.
- Embedded Analytics. Deliver data insights directly within your own applications or websites to provide value to your customers and partners.
- Data Actions. Take immediate action on your insights by triggering workflows in external tools like Salesforce or Zendesk directly from Looker.
- Git Integration. Manage your data models like code with built-in version control, allowing your team to collaborate safely on complex analytics.
- Looker Blocks. Jumpstart your analysis with pre-built code patterns for common data sources like Google Ads, Salesforce, and Snowflake.
Pricing Comparison
Infogram Pricing
- 37+ interactive chart types
- Up to 10 projects
- 5 projects per month
- Import data from Excel/CSV
- Object animations
- Public web publishing
- Everything in Basic, plus:
- Up to 100 projects
- 100+ premium templates
- Privacy settings
- Download high-quality images
- Live data connectors
Looker Pricing
Pros & Cons
Infogram
Pros
- Extremely intuitive drag-and-drop interface for non-designers
- Interactive elements make data much more engaging
- Seamless integration with Google Sheets for live updates
- Wide variety of professional templates saves time
Cons
- Free version requires public branding on projects
- Limited font and styling options on lower tiers
- Mobile responsiveness can be tricky for complex charts
Looker
Pros
- Centralized modeling ensures data consistency across teams
- Powerful drill-down capabilities for deep data exploration
- Seamless integration with the Google Cloud ecosystem
- Highly customizable visualizations for complex reporting needs
- Strong community support and extensive technical documentation
Cons
- Requires knowledge of LookML for initial setup
- Pricing can be high for smaller organizations
- Steep learning curve for non-technical administrators
- Performance depends heavily on your underlying database