Smartlook
Smartlook is a visual analytics platform that combines session recordings and event tracking to help you understand exactly how users interact with your websites and mobile applications.
InMoment
InMoment is an integrated experience management platform that helps you collect and analyze customer feedback across multiple channels to improve retention, drive revenue, and optimize your business operations.
Quick Comparison
| Feature | Smartlook | InMoment |
|---|---|---|
| Website | smartlook.com | inmoment.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2002 |
| Headquarters | Brno, Czech Republic | South Jordan, USA |
Overview
Smartlook
Smartlook helps you eliminate the guesswork behind user behavior on your website or mobile app. By combining high-quality session recordings with powerful event tracking, you can see exactly where users get stuck, which features they ignore, and why they drop off before converting. It provides a complete visual history of every user's journey, allowing you to watch replays of actual browsing sessions to identify bugs or UX friction points in real-time.
You can build conversion funnels to track specific user paths and use heatmaps to see where people click most often. The platform is designed for product managers, developers, and UX researchers who need to move beyond basic pageview metrics to understand the 'why' behind user actions. Whether you are debugging a mobile app or optimizing a checkout flow, it gives you the visual evidence needed to make data-driven improvements.
InMoment
InMoment helps you transform customer and employee feedback into actionable business intelligence. Instead of just collecting data, you can use its XI Platform to listen to your customers across surveys, social media, and support transcripts. The software uses advanced text analytics to identify sentiment and emerging trends, allowing you to address issues before they impact your bottom line.
You can manage the entire customer journey by connecting disparate data points into a single, visual dashboard. Whether you are looking to reduce churn in a retail environment or improve patient satisfaction in healthcare, the platform provides the tools to close the loop with customers. It is designed primarily for mid-market and enterprise organizations that need to scale their listening programs across global teams.
Overview
Smartlook Features
- Session Recordings Watch high-quality replays of every user session to see exactly how people navigate your website or mobile app.
- Event Tracking Track specific actions like button clicks or form submissions automatically without needing to write custom code for every event.
- Conversion Funnels Build multi-step funnels to identify the exact moment users drop off and watch recordings of those specific sessions.
- Heatmaps Visualize where users click, move, and scroll most frequently to understand which elements of your page grab the most attention.
- Mobile App Analytics Analyze user behavior on iOS and Android apps with specialized wireframe rendering that protects user privacy while showing interactions.
- Crash Reports Link session recordings directly to app crashes so you can see the exact steps a user took before the error occurred.
InMoment Features
- Omnichannel Data Collection. Gather feedback from your customers wherever they are, including email, SMS, voice, social media, and in-app surveys.
- AI-Powered Text Analytics. Analyze unstructured text automatically to uncover hidden themes and sentiment without manually reading thousands of individual comments.
- Predictive Retention Modeling. Identify at-risk customers before they leave by using historical data to predict future behavior and churn probability.
- Active Listening Surveys. Use dynamic survey questions that change in real-time based on user responses to dig deeper into specific issues.
- Closed-Loop Ticketing. Route negative feedback directly to the right team members so you can resolve customer complaints immediately.
- Employee Experience Tools. Track engagement and sentiment within your own team to understand how employee satisfaction impacts your customer service.
Pricing Comparison
Smartlook Pricing
- 1,500 monthly sessions
- 1 month data retention
- 3 heatmaps
- 2 funnels
- Basic event tracking
- Everything in Free, plus:
- 5,000 monthly sessions
- 3 months data retention
- 10 heatmaps
- 10 funnels
- REST API access
InMoment Pricing
Pros & Cons
Smartlook
Pros
- Easy setup with a single snippet of code
- Seamless integration between recordings and funnels
- Excellent mobile app session replay capabilities
- Generous 30-day trial for testing premium features
Cons
- Session limits can be reached quickly on high-traffic sites
- Data retention is limited on lower-priced tiers
- Slight learning curve for advanced event filtering
InMoment
Pros
- Advanced text analytics handles complex unstructured data well
- Highly customizable dashboards for different stakeholder needs
- Excellent support team helps with technical implementation
- Robust reporting capabilities for large-scale global organizations
Cons
- Steep learning curve for the administrative backend
- Initial implementation process can be time-consuming
- Reporting interface can feel cluttered for new users