Consensus
Consensus is an intelligent demo automation platform that helps you scale your sales engineering efforts by delivering personalized, interactive video demonstrations to prospects at every stage of the buying cycle.
Invoca
Invoca is a conversation intelligence platform that uses AI to track and analyze phone calls, helping you connect offline conversions to your digital marketing campaigns for better ROI.
Quick Comparison
| Feature | Consensus | Invoca |
|---|---|---|
| Website | goconsensus.com | invoca.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2008 |
| Headquarters | American Fork, USA | Santa Barbara, USA |
Overview
Consensus
Consensus helps you solve the bottleneck of repetitive introductory demos by automating them through an interactive video platform. Instead of scheduling a live call for every lead, you can send personalized, branching video demos that let your prospects choose what features they want to see. This ensures your sales engineers spend their time on high-value, technical deep dives rather than basic overview presentations.
The platform tracks how prospects interact with your demos, giving you real-time insights into which stakeholders are involved and what features they care about most. You can identify the entire buying committee as your demo is shared internally, helping you multi-thread deals more effectively. It is designed primarily for B2B SaaS companies with complex products that require significant technical explanation during the sales process.
Invoca
Invoca helps you bridge the gap between your digital marketing efforts and the phone calls they inspire. By using AI-driven conversation intelligence, you can see exactly which ads, keywords, and web pages drive high-value calls to your business. This visibility allows you to optimize your marketing spend in real-time and focus on the channels that actually generate revenue rather than just clicks.
You can also use the platform to automatically score calls and transcribe conversations, giving your sales and support teams immediate insights into customer intent. Whether you are managing a large contact center or a distributed marketing team, the software helps you personalize the caller experience and improve conversion rates by understanding the 'why' behind every phone call.
Overview
Consensus Features
- Interactive Video Demos Create branching video paths so your prospects can choose to see only the features relevant to their specific business needs.
- Stakeholder Tracking See exactly who is watching your demos and how long they spend on each section to identify key decision-makers.
- Demo Player Customization Personalize the demo experience with your prospect's logo and name to make every automated interaction feel like a 1:1 session.
- Demographic Lead Capture Gather essential lead data directly within the demo player before or after your prospects view your product's key capabilities.
- Salesforce Integration Sync all demo engagement data directly to your CRM so your sales team can follow up with data-driven insights.
- Analytics Dashboard Monitor which demo content performs best and identify where prospects drop off to continuously improve your sales messaging.
Invoca Features
- AI Call Tracking. Attribute every phone call to the specific digital campaign, keyword, or landing page that triggered the contact.
- Signal AI. Automatically categorize and score your calls based on conversation patterns to identify high-intent leads without manual listening.
- Real-Time Transcriptions. Access searchable text versions of every call so you can quickly review customer feedback and agent performance.
- Automated Call Routing. Send callers to the best possible location or agent based on their digital journey and intent data.
- Conversation Analytics. Uncover common customer pain points and competitive mentions by analyzing thousands of conversations simultaneously with AI.
- Pre-Call Data Screen. View a caller's digital history on your screen before you pick up the phone to provide a personalized experience.
Pricing Comparison
Consensus Pricing
Invoca Pricing
Pros & Cons
Consensus
Pros
- Significantly reduces the volume of repetitive introductory demos
- Provides excellent visibility into the hidden buying committee
- Integrates smoothly with major CRMs like Salesforce
- Helps sales engineers focus on complex technical tasks
Cons
- Initial setup and content creation requires significant time
- Pricing is not transparent for smaller teams
- Requires consistent video updates as product UI changes
Invoca
Pros
- Granular attribution for offline conversions
- Powerful AI for automated call scoring
- Extensive integration library with major CRMs
- Highly customizable reporting dashboards
Cons
- Initial setup and implementation is complex
- Higher price point than basic trackers
- Learning curve for advanced AI features