HowdyGo
HowdyGo is a specialized interactive demo platform that allows software companies to create, share, and track self-guided product tours to increase conversion rates and accelerate sales cycles.
Invoca
Invoca is a conversation intelligence platform that uses AI to track and analyze phone calls, helping you connect offline conversions to your digital marketing campaigns for better ROI.
Quick Comparison
| Feature | HowdyGo | Invoca |
|---|---|---|
| Website | howdygo.com | invoca.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $79/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2022 | 2008 |
| Headquarters | Sydney, Australia | Santa Barbara, USA |
Overview
HowdyGo
HowdyGo helps you build interactive, self-guided product tours that let your prospects experience your software before they ever talk to sales. Instead of static screenshots or passive videos, you can capture your actual application interface and add hotspots, tooltips, and guided steps. This allows you to embed live demos directly on your website or share them in outbound sales emails to qualify leads faster.
You can track exactly how viewers interact with your tours, seeing where they drop off and which features capture their interest most. The platform is designed for speed, allowing you to create a professional demo in minutes without needing any engineering resources. It is particularly effective for SaaS companies looking to reduce friction in their funnel and provide a 'product-led' experience to every visitor.
Invoca
Invoca helps you bridge the gap between your digital marketing efforts and the phone calls they inspire. By using AI-driven conversation intelligence, you can see exactly which ads, keywords, and web pages drive high-value calls to your business. This visibility allows you to optimize your marketing spend in real-time and focus on the channels that actually generate revenue rather than just clicks.
You can also use the platform to automatically score calls and transcribe conversations, giving your sales and support teams immediate insights into customer intent. Whether you are managing a large contact center or a distributed marketing team, the software helps you personalize the caller experience and improve conversion rates by understanding the 'why' behind every phone call.
Overview
HowdyGo Features
- Browser Extension Capture Capture your software interface directly from your browser to create pixel-perfect interactive replicas of your product.
- No-Code Editor Add tooltips, modals, and hotspots to your demo using a simple drag-and-drop interface—no developer help required.
- HTML-Based Demos Create lightweight, responsive demos that load instantly and look sharp on any screen size or device.
- Engagement Analytics Track viewer behavior to see who is watching your demos and which specific steps are driving the most engagement.
- Lead Capture Forms Gate your demos with custom forms to collect contact information directly within the interactive product experience.
- Custom Branding Apply your own colors, logos, and fonts to ensure your product tours match your company's brand identity perfectly.
Invoca Features
- AI Call Tracking. Attribute every phone call to the specific digital campaign, keyword, or landing page that triggered the contact.
- Signal AI. Automatically categorize and score your calls based on conversation patterns to identify high-intent leads without manual listening.
- Real-Time Transcriptions. Access searchable text versions of every call so you can quickly review customer feedback and agent performance.
- Automated Call Routing. Send callers to the best possible location or agent based on their digital journey and intent data.
- Conversation Analytics. Uncover common customer pain points and competitive mentions by analyzing thousands of conversations simultaneously with AI.
- Pre-Call Data Screen. View a caller's digital history on your screen before you pick up the phone to provide a personalized experience.
Pricing Comparison
HowdyGo Pricing
- 5 active demos
- Unlimited views
- Basic analytics
- Standard branding
- Email support
- Everything in Starter, plus:
- Unlimited active demos
- Advanced engagement analytics
- Custom domain hosting
- Remove HowdyGo branding
- Priority support
Invoca Pricing
Pros & Cons
HowdyGo
Pros
- Extremely fast setup with the browser extension
- Interactive elements feel like a real product
- Affordable entry point compared to enterprise competitors
- Clean and intuitive user interface for creators
Cons
- Limited advanced branching logic in lower tiers
- No forever-free plan for small startups
- Fewer native CRM integrations than enterprise platforms
Invoca
Pros
- Granular attribution for offline conversions
- Powerful AI for automated call scoring
- Extensive integration library with major CRMs
- Highly customizable reporting dashboards
Cons
- Initial setup and implementation is complex
- Higher price point than basic trackers
- Learning curve for advanced AI features