Hotjar
Hotjar is a comprehensive website analytics and user feedback platform that combines heatmaps, session recordings, and surveys to help you understand how visitors interact with your site and why.
Justuno
Justuno is a conversion optimization platform that uses advanced behavioral targeting and AI-driven product recommendations to help e-commerce businesses convert more website visitors into customers and subscribers.
Quick Comparison
| Feature | Hotjar | Justuno |
|---|---|---|
| Website | hotjar.com | justuno.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $29/month |
| FREE Trial | ✓ 15 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2010 |
| Headquarters | St Julian's, Malta | Austin, USA |
Overview
Hotjar
Hotjar gives you a clear picture of how people actually use your website, going beyond standard numbers and graphs. You can watch real session recordings to see where users get stuck and use heatmaps to visualize where they click, move, and scroll. This helps you identify friction points in your user journey and discover which parts of your pages attract the most attention.
You can also gather direct feedback through on-site surveys and feedback widgets to understand the 'why' behind user behavior. Whether you are a solo founder or part of a large product team, the platform helps you make data-driven decisions to improve conversion rates and user satisfaction. It offers a generous free-forever plan for small sites and scales with your traffic as you grow.
Justuno
Justuno is a conversion optimization platform designed to help you turn anonymous website traffic into loyal customers. You can create highly targeted pop-ups, banners, and product recommendations that trigger based on specific visitor behaviors like exit intent, cart value, or referral source. By delivering the right message at the perfect moment, you can effectively grow your email list and reduce cart abandonment without needing a developer.
The platform is built specifically for e-commerce brands of all sizes, from growing Shopify stores to large enterprise retailers. You get access to a powerful design canvas and pre-built templates that allow you to launch high-converting campaigns in minutes. Whether you need to run A/B tests to find the best offer or sync your data with your favorite email marketing tool, Justuno provides the infrastructure to scale your online sales.
Overview
Hotjar Features
- Visual Heatmaps See where your users click, move, and scroll so you can identify which content captures their attention most.
- Session Recordings Watch real-time playbacks of users navigating your site to find bugs and understand why they drop off.
- On-Site Surveys Create targeted surveys that appear at the perfect moment to ask users about their experience and pain points.
- Feedback Widgets Add a simple tab to your site so visitors can give you instant visual feedback on specific elements.
- User Interviews Recruit and host moderated research sessions with your actual users to get deep qualitative insights into their needs.
- Funnel Analysis Track exactly where users leave your conversion path and watch recordings of those specific sessions to fix issues.
Justuno Features
- Behavioral Triggers. Show your offers at the exact right moment using exit intent, page scroll, or time-on-site triggers to capture attention.
- AI Product Recommendations. Increase your average order value by showing personalized product suggestions based on what your visitors are currently viewing.
- Advanced Targeting. Segment your audience by location, device, or traffic source to ensure every visitor sees a relevant, personalized message.
- Drag-and-Drop Designer. Build beautiful, on-brand pop-ups and banners using a visual editor that requires zero coding or technical skills.
- A/B Testing. Optimize your conversion rates by testing different headlines, images, and offers to see what resonates best with your audience.
- Mobile Optimization. Create mobile-specific campaigns that comply with SEO standards while providing a smooth experience for your smartphone shoppers.
Pricing Comparison
Hotjar Pricing
- Up to 35 daily sessions
- Unlimited heatmaps
- Automatic data capture
- Create up to 3 surveys
- Create up to 3 feedback widgets
- Everything in Basic, plus:
- Up to 100 daily sessions
- Filter and segment data
- Events API for custom tracking
- Identify specific user attributes
- Unlimited surveys and widgets
Justuno Pricing
- Up to 10,000 monthly visitors
- Unlimited campaigns
- Advanced targeting rules
- A/B testing tools
- Standard integrations
- Template library access
- Everything in Essential, plus:
- Up to 50,000 monthly visitors
- AI product recommendations
- Priority support access
- Advanced analytics dashboard
- Commerce-specific triggers
Pros & Cons
Hotjar
Pros
- Extremely easy to set up with a single tracking code
- Visual heatmaps make data easy to explain to stakeholders
- Generous free plan for small websites and startups
- Session recordings provide immediate clarity on technical bugs
Cons
- Can slightly impact site speed if not configured correctly
- Data sampling on lower tiers may miss some sessions
- Pricing can scale quickly for high-traffic websites
Justuno
Pros
- Extremely granular targeting options for specific visitors
- Robust library of pre-built high-converting templates
- Seamless integration with major e-commerce platforms
- Powerful design editor offers total creative control
Cons
- Steep learning curve for the advanced editor
- Pricing increases quickly as website traffic grows
- Interface can feel overwhelming for beginners