Kado
Kado is a relationship management tool that transforms your Outlook or Gmail inbox into a searchable database to help you track interactions and manage contacts effortlessly.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Kado | Lasso CRM |
|---|---|---|
| Website | kado.email | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $15/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2003 |
| Headquarters | London, UK | Vancouver, Canada |
Overview
Kado
Kado is a relationship management tool designed to sit directly inside your existing workflow. Instead of manually entering data into a complex CRM, you can capture contact information and interaction history automatically from your Gmail or Outlook inbox. It helps you stay on top of your professional network by surfacing forgotten connections and organizing your communication history without the administrative overhead of traditional platforms.
You can use Kado to build a searchable knowledge base of your team's interactions, making it ideal for small teams, recruiters, and consultants who live in their email. It solves the problem of 'lost' contacts and siloed information by creating a unified view of who you know and when you last spoke. Whether you are managing a sales pipeline or just keeping track of a growing network, it ensures no relationship falls through the cracks.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Kado Features
- Automatic Contact Capture Build your database automatically as Kado extracts contact details and social profiles directly from your incoming and outgoing emails.
- Interaction History View a complete timeline of every email and meeting you've had with a contact so you always have full context.
- Relationship Intelligence Identify which relationships are cooling off with automated reminders that prompt you to reach out at the right time.
- Centralized Search Find anyone in your network instantly using powerful filters for company, job title, or specific keywords found in your correspondence.
- Team Collaboration Share contact notes and interaction history with your colleagues to prevent overlapping outreach and stay aligned on key accounts.
- Email Integration Manage your entire network without leaving your inbox through native extensions for both Gmail and Microsoft Outlook.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Kado Pricing
- Unlimited contact storage
- Full interaction history
- Gmail & Outlook integration
- Social profile enrichment
- Advanced search filters
- Everything in Pro, plus:
- Team-wide contact sharing
- Shared interaction timelines
- Administrative controls
- Priority email support
Lasso CRM Pricing
Pros & Cons
Kado
Pros
- Eliminates manual data entry by syncing with your inbox
- Very low learning curve for Gmail and Outlook users
- Surfaces social media profiles automatically for your contacts
- Lightweight alternative to bulky enterprise CRM systems
Cons
- Limited advanced sales automation compared to major CRMs
- Requires consistent email usage to be truly effective
- Mobile experience is primarily through the email client
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs