Copper
Copper is a productivity-first CRM software designed specifically for Google Workspace users to manage contacts, track sales opportunities, and automate administrative tasks directly within your Gmail and Calendar.
Kangaroo Rewards
Kangaroo Rewards is a loyalty marketing platform that helps you attract, retain, and engage customers through automated rewards, personalized offers, and multi-channel marketing tools to grow your business.
Quick Comparison
| Feature | Copper | Kangaroo Rewards |
|---|---|---|
| Website | copper.com | kangaroorewards.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $23/month | $59/month |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2012 |
| Headquarters | San Francisco, USA | Montreal, Canada |
Overview
Copper
Copper is a CRM built specifically for teams that live in Google Workspace. Instead of jumping between tabs, you can manage your entire sales pipeline, track email conversations, and update contact details directly inside your Gmail inbox. It automatically syncs your data from Google Calendar and Docs, so you spend less time on manual entry and more time building relationships with your clients.
You can visualize your sales process through drag-and-drop pipelines and set up automated reminders to ensure no lead falls through the cracks. It is ideal for small to mid-sized agencies, consulting firms, and technology companies that need a streamlined way to manage complex relationships without the steep learning curve of traditional enterprise CRM platforms.
Kangaroo Rewards
Kangaroo Rewards is a flexible loyalty platform designed to help you build lasting relationships with your customers. You can create custom rewards programs that work across your physical store, e-commerce site, and mobile app, ensuring a unified experience. The software allows you to reward customers for various actions beyond just purchases, such as social media shares, referrals, and birthday milestones.
You can also launch targeted marketing campaigns using built-in SMS and email tools to drive repeat traffic. By collecting detailed customer data and purchase history, you gain the insights needed to personalize offers and segment your audience effectively. It is built for small to mid-sized retailers and service providers who want to increase customer lifetime value without complex technical requirements.
Overview
Copper Features
- Native Google Integration Manage your contacts and update deals directly within Gmail and Google Calendar without ever switching between different browser tabs.
- Automated Data Entry Scrape contact details from email signatures and sync calendar events automatically to keep your records accurate with zero manual effort.
- Visual Pipeline Management Track every deal across multiple stages using a clean drag-and-drop interface that gives you instant clarity on your revenue.
- Email Tracking Get real-time alerts when prospects open your emails or click your links so you can follow up at the perfect moment.
- Workflow Automation Set up triggers to automatically assign tasks, send follow-up emails, and update lead statuses based on specific team actions.
- Project Management Transition smoothly from closing a deal to managing the project with built-in tools for task tracking and file sharing.
Kangaroo Rewards Features
- Omnichannel Loyalty. Connect your point-of-sale and e-commerce store so your customers can earn and redeem rewards wherever they shop.
- Automated Marketing. Send personalized SMS and email triggers based on customer behavior to win back lost shoppers automatically.
- Custom Mobile App. Launch your own branded app to send push notifications and keep your loyalty program in your customers' pockets.
- Referral Program. Turn your best customers into brand advocates by rewarding them for bringing their friends and family to your business.
- Tiered Rewards. Create multiple membership levels to gamify the shopping experience and encourage higher spending from your top-tier customers.
- Customer Segmentation. Group your audience by spending habits or interests to send highly relevant offers that increase conversion rates.
Pricing Comparison
Copper Pricing
- Up to 3 users
- 2,500 contact limit
- Google Workspace integration
- Pipeline management
- Team collaboration tools
- Standard reporting
- Everything in Starter, plus:
- Unlimited contacts
- Workflow automation
- Bulk email and templates
- Custom fields and filters
- Integration with 1,000+ apps
Kangaroo Rewards Pricing
- Rewards & Referral program
- Digital gift cards
- Basic marketing automation
- Customer profiles & history
- Standard POS integrations
- Everything in Ultimate, plus:
- Advanced marketing automation
- SMS marketing capabilities
- Customer segmentation
- Tiered loyalty levels
Pros & Cons
Copper
Pros
- Seamless integration with Gmail and Google Calendar
- Minimal learning curve for existing Google users
- Clean and intuitive user interface design
- Automated data scraping saves significant time
- Excellent mobile app for managing deals remotely
Cons
- Limited functionality for non-Google Workspace users
- Starter tier has a strict 3-user limit
- Reporting features can feel basic for enterprises
- Price per user is higher than competitors
Kangaroo Rewards
Pros
- Extensive integration list with popular POS systems
- Highly customizable rewards and point-earning rules
- User-friendly interface for both staff and customers
- Strong customer support and onboarding assistance
Cons
- Initial setup can be time-consuming for beginners
- SMS marketing costs can add up quickly
- Reporting tools may feel basic for enterprise needs