Brevo
Brevo is an all-in-one marketing and CRM platform that helps you manage email campaigns, SMS marketing, and customer relationships through a unified suite of automated communication tools.
Keap
Keap is an all-in-one CRM and marketing automation platform designed to help small businesses capture leads, manage customer relationships, and automate repetitive sales tasks to grow more efficiently.
Quick Comparison
| Feature | Brevo | Keap |
|---|---|---|
| Website | brevo.com | keap.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $249/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2001 |
| Headquarters | Paris, France | Chandler, Arizona |
Overview
Brevo
Brevo, formerly known as Sendinblue, is a comprehensive communication platform designed to help you grow your business through meaningful customer connections. You can manage your entire marketing funnel from a single interface, combining email marketing, SMS, and WhatsApp campaigns with a robust sales CRM. It eliminates the need for multiple disconnected tools by centralizing your customer data and communication history in one place.
The platform is built for businesses of all sizes, from solo entrepreneurs to large enterprises, across industries like e-commerce, professional services, and retail. You can automate repetitive tasks, track your sales pipeline, and engage with customers in real-time using the integrated chat feature. Because the pricing is based on email volume rather than the number of contacts, you can grow your database without worrying about rising costs.
Keap
Keap provides a centralized hub to manage your small business operations by combining CRM, email marketing, and automation into one interface. You can stop juggling multiple apps and start capturing leads automatically through custom forms, landing pages, and social media integrations. The platform helps you stay organized by keeping every client interaction, document, and payment record in a single searchable contact record.
You can eliminate manual follow-ups by building automated sequences that trigger based on client behavior. Whether you are sending invoices, scheduling appointments, or launching email campaigns, the software handles the repetitive work so you can focus on closing deals. It is specifically built for small businesses and entrepreneurs who need to scale their sales process without adding more administrative staff.
Overview
Brevo Features
- Email Marketing Design professional newsletters with a drag-and-drop editor and send them to your entire list with high deliverability.
- Marketing Automation Save time by setting up automated triggers for welcome sequences, abandoned carts, and birthday messages based on user behavior.
- Sales CRM Track your entire sales process and manage your pipeline visually to ensure no lead falls through the cracks.
- Transactional Emails Send password resets, order confirmations, and shipping updates reliably through a dedicated SMTP relay service.
- Multi-Channel Messaging Reach your customers exactly where they are by sending SMS messages and WhatsApp campaigns directly from your dashboard.
- Real-time Chat Install a chat widget on your website to answer customer questions instantly and convert visitors into buyers.
Keap Features
- Automated Lead Capture. Collect lead information automatically from your website or social media and instantly trigger personalized follow-up sequences.
- Visual Sales Pipeline. Track every deal's progress with a drag-and-drop interface that shows you exactly where prospects are in your sales process.
- Easy Automation Builder. Create sophisticated 'when-then' automation rules to handle repetitive tasks like appointment reminders and invoice follow-ups.
- Dedicated Business Line. Keep your personal and professional life separate with a dedicated business phone number for calls and texts on your smartphone.
- Integrated Payments. Send professional invoices and collect payments directly through the CRM using popular processors like PayPal, Stripe, or WePay.
- Appointment Scheduling. Share your booking link with clients so they can schedule meetings based on your real-time availability without back-and-forth emails.
Pricing Comparison
Brevo Pricing
- Unlimited contacts
- 300 emails per day
- Customizable email templates
- Drag-and-drop editor
- Transactional emails
- WhatsApp campaigns
- Everything in Free, plus:
- From 20k emails per month
- No daily sending limit
- No Brevo logo
- Basic reporting and analytics
- Email support
Keap Pricing
- 1,500 contacts included
- 2 users included
- Email marketing
- Sales pipeline & analysis
- Automated lead capture
- Appointments & payments
- Landing page builder
- Everything in Pro, plus:
- 2,500 contacts included
- 3 users included
- Advanced reporting
- E-commerce tools
- Promo codes & upsells
- Marketing analytics
Pros & Cons
Brevo
Pros
- Unlimited contact storage on all plans
- Very affordable entry point for small lists
- Robust automation features even on lower tiers
- Excellent deliverability for transactional emails
- Clean and user-friendly interface
Cons
- Daily sending limit on free plan
- Landing page builder only on higher tiers
- Customer support can be slow on weekends
- Limited advanced reporting in basic plans
Keap
Pros
- Powerful automation engine saves hours of manual work
- All-in-one functionality replaces multiple separate software subscriptions
- Excellent visual campaign builder for mapping customer journeys
- Reliable customer support and extensive training resources
Cons
- Higher starting price point compared to basic CRMs
- Significant learning curve for complex automation features
- Initial setup can be time-consuming for new users